Hershey's Kisses x Pokémon collection brings 151 collectible foil designs to store shelves
Hershey Company and The Pokémon Company have teamed up on a new limited-edition Hershey’s Kisses x Pokémon collection that foregrounds Pokémon’s classic iconography and the franchise’s recurring villains, Team Rocket.
The collection features 151 Poké Ball foil designs plus ten unique Team Rocket foils, and continues a merchandising relationship that previously produced a similar Hershey’s Kisses lineup and Pokémon-themed chocolate bars in 2025.
What the collection includes
- Collectible foils: 151 Poké Ball foil designs alongside ten Team Rocket foils.
- Packaging and availability: Packs will be sold in 9-oz share packs and 28-oz party bags at participating retailers.
- Digital integration: Each Hershey’s Kisses pack includes a QR code linking to a digital collection hub where fans can track their finds, follow the narrative, and enter sweepstakes for exclusive prizes.
- Pirate’s Booty tie-ins: Pokémon-themed Pirate’s Booty snack packs are due this summer in 8-count cartons and 17-oz club bags, featuring Pikachu-shaped puffs, three pack designs, “Who’s That Pokémon” challenges, and downloadable activities.
Hershey framed the campaign as a narrated collecting experience designed to engage fans across physical and digital channels.
In clear journalistic terms, the company said the promotion is a “narrative-driven experience” that puts the emphasis on collecting all 151 Hershey’s Kisses chocolates before Team Rocket can seize them.
Complementing that, Team Rocket staged an Instagram takeover, posting content that used the group’s villainous logo to promote the campaign and expand the story online.
Why it matters to Pokémon and Nintendo audiences
The collaboration underscores how Pokémon merchandising continues to support the franchise’s visibility beyond games on Nintendo platforms.
Pokémon remains one of Nintendo’s most recognisable properties on Nintendo Switch and related marketing channels; physical promotions like this help sustain engagement between software cycles and Nintendo Direct announcements.
This release is notable for blending nostalgia—151 original Pokédex entries—with modern marketing mechanics such as QR-enabled collection tracking and integrated social media storytelling.
Retail availability is confirmed for participating stores; Pirate’s Booty packs are scheduled for a summer rollout.
For collectors and industry observers, the campaign is a reminder of how large IP holders and consumer brands can amplify reach through limited-edition cross-promotions.
Hershey Company and The Pokémon Company have teamed up on a new limited-edition Hershey’s Kisses x Pokémon collection that foregrounds Pokémon’s classic iconography and the franchise’s recurring villains, Team Rocket.
The collection features 151 Poké Ball foil designs plus ten unique Team Rocket foils, and continues a merchandising relationship that previously produced a similar Hershey’s Kisses lineup and Pokémon-themed chocolate bars in 2025.
What the collection includes
- Collectible foils: 151 Poké Ball foil designs alongside ten Team Rocket foils.
- Packaging and availability: Packs will be sold in 9-oz share packs and 28-oz party bags at participating retailers.
- Digital integration: Each Hershey’s Kisses pack includes a QR code linking to a digital collection hub where fans can track their finds, follow the narrative, and enter sweepstakes for exclusive prizes.
- Pirate’s Booty tie-ins: Pokémon-themed Pirate’s Booty snack packs are due this summer in 8-count cartons and 17-oz club bags, featuring Pikachu-shaped puffs, three pack designs, “Who’s That Pokémon” challenges, and downloadable activities.
Hershey framed the campaign as a narrated collecting experience designed to engage fans across physical and digital channels.
In clear journalistic terms, the company said the promotion is a “narrative-driven experience” that puts the emphasis on collecting all 151 Hershey’s Kisses chocolates before Team Rocket can seize them.
Complementing that, Team Rocket staged an Instagram takeover, posting content that used the group’s villainous logo to promote the campaign and expand the story online.
Why it matters to Pokémon and Nintendo audiences
The collaboration underscores how Pokémon merchandising continues to support the franchise’s visibility beyond games on Nintendo platforms.
Pokémon remains one of Nintendo’s most recognisable properties on Nintendo Switch and related marketing channels; physical promotions like this help sustain engagement between software cycles and Nintendo Direct announcements.
This release is notable for blending nostalgia—151 original Pokédex entries—with modern marketing mechanics such as QR-enabled collection tracking and integrated social media storytelling.
Retail availability is confirmed for participating stores; Pirate’s Booty packs are scheduled for a summer rollout.
For collectors and industry observers, the campaign is a reminder of how large IP holders and consumer brands can amplify reach through limited-edition cross-promotions.
