The company’s chief marketing officer, Tyler Bahl, told industry outlets that Activision is actively "rebuilding" its relationship with Nintendo and has launched a co-marketing campaign with the platform holder to support the launch.
Background and platform context
Call of Duty's last major appearance on a Nintendo console was Call of Duty: Ghosts on Wii U in 2013.
Since the Nintendo Switch launched on March 3, 2017, the series did not appear on that platform despite the Switch selling more than 100 million units worldwide and becoming one of Nintendo’s most successful consoles.
The announcement that Modern Warfare 4 will come to Switch 2 represents a notable change in platform strategy for Activision and Nintendo.
What Activision says — paraphrased
Bahl said Activision is reestablishing its partnership with Nintendo and that both companies have committed resources to a joint marketing effort.
He explained that Nintendo has actively supported the collaboration and sees bringing a first-person shooter to its next hardware as a way to broaden and mature its audience.
Bahl described the Switch 2 version as a "companion experience," one that would let players continue a Modern Warfare 4 session on the go.
Bahl also noted that the companies are working together on cross-promotional activities and that the relationship will likely continue with other Activision-owned properties in the future, citing Spyro as an example of a franchise that could factor into future collaboration.
He additionally stated, in a comment about the year’s major releases, that GTA 6 and Modern Warfare 4 stand out as two of the biggest titles of the year, adding a casual "no offense to Zelda."
What this means for Nintendo and players
For Nintendo, the addition of a high-profile first-person shooter to Switch 2 could support an effort to expand its core audience while preserving the platform’s portable strengths.
For Activision, releasing Modern Warfare 4 on another major hardware platform expands global reach and aligns with broader multi-platform distribution trends.
Verified facts in this report include the Switch launch date (March 3, 2017), the Wii U era release of Call of Duty: Ghosts (2013), and Activision CMO Tyler Bahl’s public comments about a co-marketing campaign and a renewed relationship with Nintendo.
Further release details, platform-specific features, pricing and exact launch timing for Modern Warfare 4 on Switch 2 have not been specified in Activision's statements and will be confirmed by the companies in future announcements.