Sega has partnered with chairmaker Branch to produce a branded line of ergonomic office chairs based on its gaming properties.
Reported by Retro Dodo, Branch has applied its Ergonomic Chair Pro design to three SEGA-themed editions—Sonic, Dreamcast and Genesis—bringing console nostalgia to a category increasingly popular among gamers and professionals who prioritize comfort during long sessions.
Branch’s SEGA Edition lineup includes the Sonic-branded chair priced at $569 and two higher-priced variants—the Dreamcast and Genesis editions—each listed at $629.
According to the report, the pricing difference is driven by materials: the Sonic model uses a performance mesh, while the Genesis and Dreamcast editions are finished in vegan leather.
The Ergonomic Chair Pro SEGA Edition retains the base model’s adjustability.
Each seat offers 14 points of adjustment and features 5D armrests.
The lumbar support is height- and depth-adjustable and is fully removable.
Users can also control seat height and depth, standard tilt, tilt tension, and forward seat tilt.
The headrest includes two-axis adjustment, allowing finer positioning for neck support during extended work or play.
Branch framed the collaboration as a fusion of ergonomic design and iconic SEGA imagery.
In journalistic terms, Branch said the SEGA Edition merges years of ergonomic research with the visual identity of Sonic the Hedgehog and SEGA’s classic consoles, and that the chairs are intended to perform equally well for both workdays and gaming nights while drawing on a larger cultural legacy.
This release continues a trend of gaming and lifestyle partnerships that turn legacy IP into functional merchandise.
Sega’s libraries—spanning the Genesis era through Dreamcast and beyond—have frequently appeared on apparel, collectibles and peripherals; this partnership applies that heritage to workspace hardware.
Retro Dodo provided the initial coverage and pricing details.
For confirmed availability, ordering windows, or additional specifications beyond those reported, consult Branch’s official channels or SEGA’s merchandising announcements.
Reported by Retro Dodo, Branch has applied its Ergonomic Chair Pro design to three SEGA-themed editions—Sonic, Dreamcast and Genesis—bringing console nostalgia to a category increasingly popular among gamers and professionals who prioritize comfort during long sessions.
Branch’s SEGA Edition lineup includes the Sonic-branded chair priced at $569 and two higher-priced variants—the Dreamcast and Genesis editions—each listed at $629.
According to the report, the pricing difference is driven by materials: the Sonic model uses a performance mesh, while the Genesis and Dreamcast editions are finished in vegan leather.
The Ergonomic Chair Pro SEGA Edition retains the base model’s adjustability.
Each seat offers 14 points of adjustment and features 5D armrests.
The lumbar support is height- and depth-adjustable and is fully removable.
Users can also control seat height and depth, standard tilt, tilt tension, and forward seat tilt.
The headrest includes two-axis adjustment, allowing finer positioning for neck support during extended work or play.
Branch framed the collaboration as a fusion of ergonomic design and iconic SEGA imagery.
In journalistic terms, Branch said the SEGA Edition merges years of ergonomic research with the visual identity of Sonic the Hedgehog and SEGA’s classic consoles, and that the chairs are intended to perform equally well for both workdays and gaming nights while drawing on a larger cultural legacy.
This release continues a trend of gaming and lifestyle partnerships that turn legacy IP into functional merchandise.
Sega’s libraries—spanning the Genesis era through Dreamcast and beyond—have frequently appeared on apparel, collectibles and peripherals; this partnership applies that heritage to workspace hardware.
Retro Dodo provided the initial coverage and pricing details.
For confirmed availability, ordering windows, or additional specifications beyond those reported, consult Branch’s official channels or SEGA’s merchandising announcements.
