Nintendo and DeNA Announce Nintendo Systems Co., Ltd.: A New Era for Nintendo Account Integration

Nintendo has taken a significant step toward enhancing its online ecosystem by partnering with DeNA to establish a new joint venture, Nintendo Systems Co., Ltd.

This dedicated subsidiary is designed to support and develop Nintendo Account services, which serve as the foundation for digital interaction across Nintendo's platforms.

The project, first announced in late 2022, exemplifies Nintendo’s ongoing commitment to the digital transformation of its business. Nintendo Systems Co., Ltd.

officially launched in 2023 and is jointly managed by Nintendo and Japanese internet services leader DeNA, renowned for its expertise in mobile and online infrastructure.

The company aims to strengthen the technological backbone of the Nintendo Account, enabling improved integration between hardware, digital purchases, and user interaction across the Nintendo Switch and future platforms.

The venture is headed by Tetsuya Sasaki, a seasoned executive with a track record in systems development at Nintendo.

According to official statements, the collaborative goal is to "create value-added services that enhance the overall Nintendo user experience." By leveraging DeNA’s technological know-how and Nintendo’s rich gaming ecosystem, Nintendo Systems Co., Ltd.

is positioned to deliver innovative backend solutions that can support the evolving needs of players worldwide.

The Nintendo Account currently serves as the gateway for users to access the Nintendo eShop, manage memberships like Nintendo Switch Online, and engage in community features.

Strengthening these services is a strategic priority as the company looks to future-proof its digital storefront and game distribution networks. In parallel with these corporate developments, Nintendo continues to expand its game offerings for Nintendo Switch Online subscribers.

The recent launch of Pokemon Stadium for Nintendo Switch Online has garnered attention from both new players and longstanding fans of the iconic franchise.

Available as part of the Nintendo 64 library for Switch Online + Expansion Pack members, Pokemon Stadium allows users to relive classic battles and mini-games originally released on the Nintendo 64 console.

This addition exemplifies Nintendo’s strategy of enriching the Nintendo Switch Online service with beloved legacy titles, further enhancing the value proposition for subscribers. Nintendo Switch Online has crossed significant user milestones since its inception, now counting tens of millions of subscribers globally.

Additions like Pokemon Stadium, along with continued investment in robust digital infrastructure through initiatives like Nintendo Systems Co., Ltd., underline Nintendo’s intent to deliver enduring value and seamless digital experiences for its audience. As Nintendo strengthens the technological foundation for its Nintendo Account system and broadens the appeal of its online services, both players and industry analysts will closely watch the results of this ambitious collaboration with DeNA.

The establishment of Nintendo Systems Co., Ltd.

signals a forward-thinking approach that reinforces Nintendo’s position as a leader in the gaming industry’s digital future.

Nintendo Switch Nintendo Nintendo Switch Online Switch Online Nintendo Account Switch DeNA Ltd