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SEGA collaborates with the International Olympic Committee on a new multi-year licensing deal, unveiling the 'Five Rings' collection starring Sonic the Hedgehog and Olympic-themed art.
SEGA and the International Olympic Committee have unveiled a new multi-year merchandising partnership featuring Sonic the Hedgehog, expanding the blue blur's presence beyond video games.
Industry veteran Lee Cocker confirms the end of the Mario & Sonic at the Olympic Games series, citing a new direction from the International Olympic Committee. Learn about the history and legacy of this iconic...