Sega and Wendy’s have extended their cross-promotional partnership to the United States, bringing Sonic the Hedgehog trading cards to Wendy’s Kids’ Meals nationwide.
The promotion, which follows a UK-exclusive run that began in June 2026, is scheduled to continue in U.S. restaurants through early September and remains active in the U.K. until August 2.
Background and context
Sonic the Hedgehog is one of Sega’s flagship franchises and has seen multiple entries across platforms, including releases on Nintendo Switch.
The franchise regularly appears in cross-promotions and merchandise programs that raise visibility for upcoming games and collector products.
What’s included in the Wendy’s promotion
Wendy’s Kids’ Meals participating in the promotion include one of seven different Sonic-themed trading card cases.
Each case depicts a Sonic character holding one of the seven Chaos Emeralds.
The seven characters featured across the cases are Sonic, Tails, Knuckles, Amy Rose, Shadow, Rouge, and Silver.
Inside every case are five collectible cards, making 35 unique cards available in total for collectors.
Journalistic paraphrase of the promotion announcement
Sega and Wendy’s confirmed that the promotion which began in the U.K. in June 2026 has been expanded to U.S. restaurants for the summer period.
The companies said the U.S. offering will run through early September while reiterating that the U.K. availability continues until August 2.
Related Sonic content
Collectors and fans may also have interest in other recent Sonic tie-ins.
First 4 Figures has showcased an “Exclusive Edition” of a Sonic Frontiers Super Sonic statue, and an announced short titled Sonic the Hedgehog: Memories and Beyond is slated as a 10-minute animated piece arriving later this year.
Why it matters
Branded promotions like this help keep long-running franchises such as Sonic the Hedgehog in public view between game releases and can introduce younger audiences to the series.
For Nintendo Switch owners and Sonic fans, the trading card campaign is a low-cost collectible opportunity tied to one of Sega’s best-known properties.
Availability and timing
The U.S. Wendy’s Sonic trading card promotion is active now through early September.
The U.K. promotion remains available until August 2.
Availability may vary by location while supplies last.
The promotion, which follows a UK-exclusive run that began in June 2026, is scheduled to continue in U.S. restaurants through early September and remains active in the U.K. until August 2.
Background and context
Sonic the Hedgehog is one of Sega’s flagship franchises and has seen multiple entries across platforms, including releases on Nintendo Switch.
The franchise regularly appears in cross-promotions and merchandise programs that raise visibility for upcoming games and collector products.
What’s included in the Wendy’s promotion
Wendy’s Kids’ Meals participating in the promotion include one of seven different Sonic-themed trading card cases.
Each case depicts a Sonic character holding one of the seven Chaos Emeralds.
The seven characters featured across the cases are Sonic, Tails, Knuckles, Amy Rose, Shadow, Rouge, and Silver.
Inside every case are five collectible cards, making 35 unique cards available in total for collectors.
Journalistic paraphrase of the promotion announcement
Sega and Wendy’s confirmed that the promotion which began in the U.K. in June 2026 has been expanded to U.S. restaurants for the summer period.
The companies said the U.S. offering will run through early September while reiterating that the U.K. availability continues until August 2.
Related Sonic content
Collectors and fans may also have interest in other recent Sonic tie-ins.
First 4 Figures has showcased an “Exclusive Edition” of a Sonic Frontiers Super Sonic statue, and an announced short titled Sonic the Hedgehog: Memories and Beyond is slated as a 10-minute animated piece arriving later this year.
Why it matters
Branded promotions like this help keep long-running franchises such as Sonic the Hedgehog in public view between game releases and can introduce younger audiences to the series.
For Nintendo Switch owners and Sonic fans, the trading card campaign is a low-cost collectible opportunity tied to one of Sega’s best-known properties.
Availability and timing
The U.S. Wendy’s Sonic trading card promotion is active now through early September.
The U.K. promotion remains available until August 2.
Availability may vary by location while supplies last.
