Nintendo Life Celebrates a Decade of Alex Olney's Impact on the YouTube Channel
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Published on: January 14, 2025
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Nintendo Life Celebrates a Decade of Alex Olney's Impact on the YouTube Channel
In January 2025, Nintendo Life, a mainstay in the world of gaming journalism, celebrates a landmark event—the 10th anniversary of Alex Olney's debut on the Nintendo Life YouTube channel.
Since publishing his very first video, Olney has become an integral figure for Nintendo fans, known for his friendly "Hello there lovely people" greeting and deep knowledge of Nintendo platforms, including the ever-popular Nintendo Switch.
Nintendo Life's YouTube channel, which has grown into a vital hub for game reviews, hands-on previews, and in-depth discussions about Nintendo Direct presentations and eShop releases, owes much of its tone and outreach to Olney’s distinctive presence.
Over the past decade, his content has resonated with a global community of millions, bridging the gap between insightful commentary and approachable entertainment.
To commemorate this milestone, Alex Olney released a heartfelt thank-you video on the Nintendo Life YouTube channel.
In this anniversary special, Olney acknowledged numerous colleagues and supporters who have shaped his journey over the last 10 years.
The video features a dynamic montage of significant highlights, offering viewers a nostalgic look back at both Olney’s career and pivotal moments in Nintendo’s recent history.
Notably, the special gives long-time fans a rare glimpse of Olney during various stages of his on-screen presence—sometimes pre-beard—underscoring the evolution of both the channel and his personal brand.
"It’s been an incredible journey, and I’m deeply grateful for everyone who’s supported me and the channel over these years," Olney shared in his message, emphasizing the collaborative spirit that defines Nintendo Life's content and community.
Launched in 2006, Nintendo Life has established itself as a leading source for Nintendo news, game development insights, and hardware coverage, especially following the transformative launch of the Nintendo Switch in 2017.
By expanding onto platforms like YouTube, the site has further solidified its reputation for high-quality journalism, consistently delivering news, reviews, and features to a dedicated audience.
Alex Olney's decade of contributions has coincided with significant milestones, including record-breaking Nintendo Switch sales, groundbreaking indie releases on the eShop, and a renewed focus on innovative video content.
As Nintendo Life and its audience look back on ten years with Olney, both nostalgia and anticipation mark the occasion—celebrating enduring community bonds and the promise of future gaming coverage.
Whether you're a long-time subscriber or a recent viewer, the 10-year anniversary video is a testament to the impact one dedicated creator can have.
Nintendo Life’s ongoing commitment to engaging, authoritative coverage continues to shape the conversation for Nintendo fans worldwide.
Here’s to another decade of "lovely people" and the stories that connect them.
