Ubisoft Increases Just Dance+ Subscription Prices for Nintendo Switch, Details New Content and Corporate Changes
Ubisoft has announced that its Just Dance+ subscription service will see significant price increases beginning in April 2026.
This decision follows the publisher’s recent wave of cost-cutting initiatives, which included project cancellations, studio closures, and a wider corporate restructuring aimed at improving operational efficiency.
Launched in November 2022, Just Dance+ is an add-on service for the popular Just Dance 2023 Edition and subsequent titles, available on Nintendo Switch via the eShop and other platforms.
Subscribers gain access to an expanding library of songs from previous entries in the Just Dance series.
However, fans will soon have to pay more for the service.
Monthly subscription fees will rise by $1, three-month passes will increase by $3, and annual passes will cost $5 more.
The new international pricing structure, effective from April 2026, is as follows: - 1 Month Pass: $4.99 / 4,99€ (up from $3.99 / 3,99€) - 3 Month Pass: $12.99 / 12,99€ (up from $9.99 / 9,99€) - 12 Month Pass: $29.99 / 29,99€ (up from $24.99 / 24,99€) Ubisoft has emphasized that the increased subscription price will support continued additions to the Just Dance+ catalog.
Recent content drops have included tracks such as 'Walking on Sunshine' by Katrina & The Waves, 'Toxic' by Britney Spears, and 'Dynamite' by BTS.
A further selection of new songs is slated for release on February 10, 2026, expanding the offering for both long-standing and new subscribers. The announcement comes on the heels of substantial organizational changes at Ubisoft, including the cancellation of six titles, such as the long-awaited Prince of Persia: The Sands of Time remake.
The publisher has also shut down several studios and is pursuing a large-scale shift towards live-service titles, increased use of generative AI, and stronger specialization across its teams.
According to coverage from IGN and GamesIndustry.biz, cost-reduction efforts at the Paris headquarters are ongoing, with initiatives like a voluntary redundancy process in development.
The French union Solidaires Informatique has indicated plans for further action following a recent strike in response to the restructuring efforts. Alongside these developments, a Rayman 30th Anniversary rating emerged, which may involve collaboration with Atari, signaling that Ubisoft continues to evaluate its iconic franchises amidst organizational changes. For Nintendo Switch owners and Just Dance fans, these new subscription prices and expanded song offerings represent a mix of enhanced content and higher costs.
As the gaming industry undergoes further shifts and Ubisoft adapts its business strategy, the future of Just Dance+ will be closely watched by players, industry analysts, and stakeholders alike.
This decision follows the publisher’s recent wave of cost-cutting initiatives, which included project cancellations, studio closures, and a wider corporate restructuring aimed at improving operational efficiency.
Launched in November 2022, Just Dance+ is an add-on service for the popular Just Dance 2023 Edition and subsequent titles, available on Nintendo Switch via the eShop and other platforms.
Subscribers gain access to an expanding library of songs from previous entries in the Just Dance series.
However, fans will soon have to pay more for the service.
Monthly subscription fees will rise by $1, three-month passes will increase by $3, and annual passes will cost $5 more.
The new international pricing structure, effective from April 2026, is as follows: - 1 Month Pass: $4.99 / 4,99€ (up from $3.99 / 3,99€) - 3 Month Pass: $12.99 / 12,99€ (up from $9.99 / 9,99€) - 12 Month Pass: $29.99 / 29,99€ (up from $24.99 / 24,99€) Ubisoft has emphasized that the increased subscription price will support continued additions to the Just Dance+ catalog.
Recent content drops have included tracks such as 'Walking on Sunshine' by Katrina & The Waves, 'Toxic' by Britney Spears, and 'Dynamite' by BTS.
A further selection of new songs is slated for release on February 10, 2026, expanding the offering for both long-standing and new subscribers. The announcement comes on the heels of substantial organizational changes at Ubisoft, including the cancellation of six titles, such as the long-awaited Prince of Persia: The Sands of Time remake.
The publisher has also shut down several studios and is pursuing a large-scale shift towards live-service titles, increased use of generative AI, and stronger specialization across its teams.
According to coverage from IGN and GamesIndustry.biz, cost-reduction efforts at the Paris headquarters are ongoing, with initiatives like a voluntary redundancy process in development.
The French union Solidaires Informatique has indicated plans for further action following a recent strike in response to the restructuring efforts. Alongside these developments, a Rayman 30th Anniversary rating emerged, which may involve collaboration with Atari, signaling that Ubisoft continues to evaluate its iconic franchises amidst organizational changes. For Nintendo Switch owners and Just Dance fans, these new subscription prices and expanded song offerings represent a mix of enhanced content and higher costs.
As the gaming industry undergoes further shifts and Ubisoft adapts its business strategy, the future of Just Dance+ will be closely watched by players, industry analysts, and stakeholders alike.
