Nintendo Switch Wins Excellence Award at 23rd AMD Awards Ceremony in Japan

At the prestigious 23rd annual AMD Awards Ceremony in Japan, Nintendo secured the Excellence Award in recognition of the Nintendo Switch’s significant impact on digital entertainment.

The hardware, originally launched in March 2017, has achieved remarkable sales milestones around the globe, becoming a lynchpin in Nintendo’s modern legacy and revolutionizing the hybrid gaming experience between home consoles and portable platforms. The AMD Awards, formally titled the "Digital Contents of the Year / 23rd AMD Awards," honor creators and producers of outstanding digital content and technology services in Japan.

In 2018, Nintendo was applauded for the commercial and cultural success of the Switch, a platform that has not only strengthened the company’s standing in the console market, but also introduced a new paradigm in interactive entertainment. Representing Nintendo at the ceremony were senior executives Yoshiaki Koizumi, Ko Shiota, and Shinya Takahashi.

These key figures accepted the honor on behalf of the entire company, reflecting the collective effort behind the Nintendo Switch's development, launch, and sustained success.

During the presentation, Koizumi expressed humility, noting that one year prior, he would not have anticipated Nintendo receiving such an accolade.

This sentiment underlined the team’s gratitude and surprise at the rapid, global embrace of their hybrid system. Additionally, Shinya Takahashi highlighted Nintendo’s commitment to innovation, stating the company’s intention to continue creating outstanding and memorable entertainment experiences for players worldwide.

This message echoed Nintendo’s broader strategy of innovation and excellence, as reflected in the continued support for titles delivered via Nintendo Direct and the ever-expanding Nintendo eShop lineup. This year’s AMD Awards also recognized a diverse array of content, with the Nintendo Switch standing alongside pioneering services such as AbemaTV and VR ZONE SHINJUKU.

The Excellence Award signals not just the Switch’s commercial phenomenon—with global shipments surpassing 100 million units by early 2022—but its role in evolving how games are played and shared. The award adds another chapter to Nintendo’s rich history of achievements and acknowledges the dedication of development teams and leadership who propelled the Switch to the forefront of modern gaming.

As Nintendo continues to expand its hardware and software offerings, the recognition received at the AMD Awards Ceremony demonstrates the company’s powerful influence in both the Japanese and international gaming industries.

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