Published on: August 26, 2025
Nintendo has confirmed that its highly anticipated Nintendo Direct presentation will take place in September, marking an annual highlight for Nintendo Switch fans and industry observers alike.
This event continues Nintendo’s established pattern of using the fall season to spotlight its biggest upcoming releases and surprise announcements via its signature digital showcase.
Traditionally, Nintendo Direct presentations have provided fans worldwide with key updates on new titles, classic franchises, and updates to the Nintendo eShop.
In recent years, these showcases have become pivotal moments for the company, driving both sales momentum and global discussion across the gaming community.
According to a recent announcement from reputable industry source SwitchForce—known for accurately leaking past Direct dates—the upcoming September Direct is scheduled for Friday, September 12.
While Friday presentations are relatively uncommon, this unique timing suggests something special is in store for Nintendo Switch players.
A representative for SwitchForce emphasized the scale of this event, stating that this Nintendo Direct is expected to be a 'major presentation.' This aligns with recent industry trends where Nintendo leverages its Direct broadcasts to unveil not only new games but also surprise content drops and updates for its most celebrated franchises.
Given the significant timing, fans are especially eager for announcements related to Mario’s 40th anniversary—a milestone that has already sparked anticipation for special releases or commemorative software tied to the iconic mascot.
In prior years, similar anniversaries saw the introduction of limited-edition hardware and remastered classics on the Nintendo Switch.
Nintendo Direct has historically played a crucial role in outlining the roadmap for the Nintendo Switch, the company’s flagship console that recently surpassed 125 million units sold worldwide.
Past presentations have included major eShop announcements, updates for ongoing titles, and the reveal of third-party collaborations, highlighting Nintendo's commitment to keeping its platform lineup fresh and compelling for both new and returning players.
As fans and industry insiders await official details, the confirmed date underscores yet another significant chapter for the Nintendo Switch ecosystem.
Whether through franchise anniversaries, surprise hardware updates, or expanded eShop offerings, September’s Nintendo Direct is poised to deliver key insights and set the tone for Nintendo’s holiday season and beyond.
Be sure to check back following the presentation for a detailed breakdown of all major announcements, release dates, and new game reveals from the latest Nintendo Direct.
Nintendo Switch Nintendo Nintendo Direct Mario Switch SwitchForce eShop