Street Fighter 6 fragrance launch: CODE Meee and Capcom release character room scents

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A Japanese fragrance company has moved into game-themed merchandise with an officially licensed Street Fighter 6 fragrance line.

CODE Meee launched a new brand called Gaming Fragrance in collaboration with Capcom, producing three room scents inspired by Street Fighter 6 fighters Ingrid, Juri, and Ed.

Each set is priced at ¥6,850, with deliveries scheduled to begin in mid-October 2026.

The three fragrances are presented as character-led olfactory profiles.

Ingrid is described as a citrus woody fragrance with notes of grapefruit, leafy green accords, rose, jasmine, wood, amber, and musk.

Juri is presented as a fruity floral scent featuring raspberry, passion fruit, violet, blueberry, strawberry, and musk.

Ed is marketed as a woody citrus scent combining bergamot, clove, spearmint, rosemary, vetiver, and amber.

According to product instructions, users apply three to four drops of fragrance oil to a wood diffuser inside the can to disperse the scent through a room.

CODE Meee released the lineup alongside a comment from Street Fighter 6 director Takayuki Nakayama.

Nakayama said the fragranced products are intended to deepen fans' sense of connection to the characters, to support focus during extended play sessions, and to provide a calming counterpoint after intense matches.

He also praised the package art for capturing each character's charm.

The Gaming Fragrance range represents another example of the growing market for officially licensed game merchandise.

Street Fighter 6, developed and published by Capcom, is available across current platforms including Nintendo Switch 2, PlayStation 5, Xbox Series X and Series S, PC, PlayStation 4, and in arcades.

Capcom confirmed in 2026 that Final Fantasy VII character Tifa Lockhart will join the Street Fighter 6 roster in 2027.

For collectors and fans, the CODE Meee set offers a fusion of game branding and lifestyle product design, with an October 2026 delivery window and a retail price that reflects a premium niche release.

The product launch underscores Capcom's continued merchandising efforts tied to one of its flagship fighting franchises.

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