Sonic X Transformers Collaboration Officially Announced: Pre-Orders Launch December 10 at Target
Entry information
Published on: December 08, 2024
Description
SEGA and Hasbro have officially pulled the curtain back on one of the most exciting cross-overs in recent memory—Sonic X Transformers.
This unique collaboration, bringing together the world of Sonic the Hedgehog and the legendary robots in disguise, was confirmed in an announcement on December 8, 2024.
The Sonic X Transformers two-in-one toy pack will be launched in the United States with an MSRP of $49.99, and interested fans can secure their purchase when pre-orders go live exclusively through Target beginning December 10, 2024.
The product is expected to hit shelves in 2025, according to details first reported by Sonic Stadium.
Sonic the Hedgehog, an iconic figure in SEGA’s video game legacy, is no stranger to high-profile collaborations and special merchandise.
Over the years, Sonic has partnered with numerous brands, but teaming up with Hasbro’s Transformers franchise marks a significant fusion of two beloved pop culture universes.
The collaboration follows a series of teases from the official Transformers Instagram account, where fans glimpsed a creatively animated video featuring the Transformers logo morphing into a golden ring—a signature motif for Sonic—accompanied by the instantly recognizable Sonic sound effect and a backdrop reminiscent of Green Hill Zone.
Highlights from the Sonic X Transformers pack include transforming figures of Sonic and Tails.
In this new toy line, Sonic transforms into his iconic vehicle, the Speed Star, while Tails converts into his recognizable plane, the Tornado.
Reporting from Sonic Stadium details some of the innovative features packed into these figures: the Speed Star Sonic comes equipped with a noticeably oversized ring shield, providing both visual appeal and play value.
Meanwhile, Tails’ Tornado is designed with an auxiliary thruster that cleverly transforms into a blaster, and the toy version offers impressive attention to detail.
Notably, the Tornado’s slender wings convert to shoulder shields when shifted into a robot form, enhancing both functionality and authenticity for fans and collectors.
The Sonic X Transformers collaboration stands as a testament to both SEGA and Hasbro’s commitment to pushing the boundaries of fan engagement through creative partnerships.
Both companies have a rich history of delivering innovative products to their audiences, and recent milestones—such as the continued success of Sonic on multiple platforms including the Nintendo Switch—underscore their influence within the gaming and toy industries.
With pre-orders for the Sonic X Transformers two-in-one pack beginning on December 10, 2024, exclusively at Target, anticipation is already high among both gaming enthusiasts and toy collectors.
This collab is set to celebrate the strengths and enduring appeal of both franchises, and expectations are high for its full release in 2025.
For now, fans can look forward to more official updates as the collaboration continues to garner attention ahead of its retail debut.
