Sega has officially unveiled a new collaboration for Sonic Racing Crossworlds, aligning with the contemporary fashion brand Hidden for an exclusive in-game event.
Sonic Racing Crossworlds, a fast-paced title available on Nintendo Switch and other platforms, continues to expand its content offerings through such partnerships, maintaining its strong presence on the eShop and across global gaming markets. This latest announcement underscores Sega’s commitment to keeping the Sonic franchise fresh and engaging for fans by leveraging collaborations with brands outside the gaming industry.
The Sonic Racing Crossworlds x Hidden collaboration was teased via Sega’s official channels, with a dedicated countdown website launched by Hidden.
Players can visit the site to register with their email and receive instant updates when the collaboration goes live later this week. Sega also premiered a brief teaser trailer for the upcoming event, giving the community a first look at what’s in store.
The footage revealed a taste of exclusive new content: a custom-designed racetrack inspired by Hidden’s distinctive aesthetic, and new vehicles featuring branded designs emblazoned with the Hidden logo.
These additions are part of Sonic Racing Crossworlds’ ongoing strategy to keep gameplay vibrant and relevant by regularly introducing new and topical material. According to Sega representatives, the Sonic Racing Crossworlds x Hidden event is just one of several planned for the title this year, reinforcing Sega’s proactive approach to sustaining engagement within the competitive racing genre.
"We’re always seeking innovative ways to merge Sonic’s iconic world with dynamic partnerships that resonate with our audience," a spokesperson outlined, emphasizing the value of partnerships that extend beyond traditional gaming collaborations. Since its initial launch, Sonic Racing Crossworlds has witnessed ongoing support through seasonal events, themed tracks, and cross-promotions that cater to both longtime Sonic fans and new players discovering the game on Nintendo Switch and digital storefronts like the eShop.
Sega’s partnership with Hidden, a brand with a keen following in the world of street fashion, signals a fresh push to bridge gaming and lifestyle culture, fostering connections both in-game and across broader entertainment platforms. More information about the Sonic Racing Crossworlds x Hidden collaboration, including a full reveal of content and participation details, is expected in the coming days.
Interested players can follow Sega's official channels or register on Hidden’s website to ensure they don’t miss updates regarding the event’s launch. With ongoing support and innovative collaborations such as this, Sonic Racing Crossworlds continues to assert itself as a must-play entry for racing enthusiasts on Nintendo Switch and beyond.
Sonic Racing Crossworlds, a fast-paced title available on Nintendo Switch and other platforms, continues to expand its content offerings through such partnerships, maintaining its strong presence on the eShop and across global gaming markets. This latest announcement underscores Sega’s commitment to keeping the Sonic franchise fresh and engaging for fans by leveraging collaborations with brands outside the gaming industry.
The Sonic Racing Crossworlds x Hidden collaboration was teased via Sega’s official channels, with a dedicated countdown website launched by Hidden.
Players can visit the site to register with their email and receive instant updates when the collaboration goes live later this week. Sega also premiered a brief teaser trailer for the upcoming event, giving the community a first look at what’s in store.
The footage revealed a taste of exclusive new content: a custom-designed racetrack inspired by Hidden’s distinctive aesthetic, and new vehicles featuring branded designs emblazoned with the Hidden logo.
These additions are part of Sonic Racing Crossworlds’ ongoing strategy to keep gameplay vibrant and relevant by regularly introducing new and topical material. According to Sega representatives, the Sonic Racing Crossworlds x Hidden event is just one of several planned for the title this year, reinforcing Sega’s proactive approach to sustaining engagement within the competitive racing genre.
"We’re always seeking innovative ways to merge Sonic’s iconic world with dynamic partnerships that resonate with our audience," a spokesperson outlined, emphasizing the value of partnerships that extend beyond traditional gaming collaborations. Since its initial launch, Sonic Racing Crossworlds has witnessed ongoing support through seasonal events, themed tracks, and cross-promotions that cater to both longtime Sonic fans and new players discovering the game on Nintendo Switch and digital storefronts like the eShop.
Sega’s partnership with Hidden, a brand with a keen following in the world of street fashion, signals a fresh push to bridge gaming and lifestyle culture, fostering connections both in-game and across broader entertainment platforms. More information about the Sonic Racing Crossworlds x Hidden collaboration, including a full reveal of content and participation details, is expected in the coming days.
Interested players can follow Sega's official channels or register on Hidden’s website to ensure they don’t miss updates regarding the event’s launch. With ongoing support and innovative collaborations such as this, Sonic Racing Crossworlds continues to assert itself as a must-play entry for racing enthusiasts on Nintendo Switch and beyond.
