Sonic Racing: CrossWorlds Joins Esports World Cup 2024 With Live Exhibition and Real-World Racing Event

SEGA’s highly anticipated title, Sonic Racing: CrossWorlds, has been officially announced as a featured game during the 2024 Esports World Cup.

The premier international esports tournament is set to take place from July 7th to August 24th in Riyadh, Saudi Arabia, and marks a significant platform for the racing franchise known for its fast-paced, action-driven gameplay.

SEGA’s decision to showcase Sonic Racing: CrossWorlds at this global event highlights the studio’s increasing investment in competitive gaming and live fan experiences, further expanding its reach among Sonic the Hedgehog and racing game enthusiasts. The publisher has mapped out an immersive schedule for fans attending this year’s Esports World Cup.

On August 5th, visitors to Riyadh can experience a special Sonic Racing: CrossWorlds exhibition match inside the venue’s Gaming Hall.

This unique show match promises to feature some of the top players, delivering high-energy races that will spotlight the game’s core mechanics and new features crafted for both competitive play and casual enjoyment. Additionally, SEGA is teaming up with The Jameel Motorsport Park, also located in Saudi Arabia, to bring the excitement of Sonic Racing: CrossWorlds into the real world.

For a limited time, attendees will have the opportunity to participate in a kart racing event featuring go-karts, tracks, and helmets themed after the beloved CrossWorlds universe.

This cross-promotional racing attraction not only celebrates the game’s creative design but also provides fans with a hands-on, interactive experience that bridges gaming and motorsports. SEGA representatives emphasized that the collaboration is meant to deepen engagement for both casual fans and competitive racers.

The partnership with The Jameel Motorsport Park is described as an innovative approach to event activation, allowing participants to immerse themselves in the visual and thematic elements of the Sonic Racing: CrossWorlds game.

Exclusive racing helmets styled with Sonic motifs will be available during the event, highlighting the attention to detail and fan service at the heart of this collaboration. Sonic Racing: CrossWorlds is expected to launch on multiple platforms, including the Nintendo Switch, building on the franchise’s strong history within the Nintendo ecosystem.

Although a final release date has not been confirmed, the presence of the game at such a prestigious esports event sets the stage for a high-profile debut.

The Sonic the Hedgehog brand continues to enjoy global success, with SEGA’s latest racing spin-off poised to captivate both existing fans and newcomers. For those unable to attend in person, key moments from the Sonic Racing: CrossWorlds show match will be streamed online, ensuring that fans worldwide can be part of this milestone event in the Sonic franchise’s legacy.

Attendees and online viewers alike can look forward to a celebration of speed, competition, and community as Sonic Racing: CrossWorlds shifts into high gear at the 2024 Esports World Cup.

SEGA Sonic Racing: CrossWorlds Sonic Sonic Racing CrossWorlds Esports World Cup The Jameel Motorsport Park Riyadh