Sega Teases Possible Red Bull Collaboration for Sonic Racing: CrossWorlds on Nintendo Switch

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Published on: May 20, 2025

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Sega Teases Possible Red Bull Collaboration for Sonic Racing: CrossWorlds on Nintendo Switch With anticipation building for Sega’s latest racing title, Sonic Racing: CrossWorlds, new social media activity suggests an innovative partnership could be on the horizon.

The upcoming game, which was officially unveiled by Sega during The Game Awards last year, is set to launch on multiple platforms—including the ever-popular Nintendo Switch. Sonic the Hedgehog, Sega's iconic blue mascot, is no stranger to collaborations, having had a long history of partnerships that help keep the franchise fresh for fans and industry observers alike.

In recent days, Sonic’s official social media account shared an image of a rally car adorned with striking Sonic the Hedgehog graphics.

This visual was soon followed by a close-up image featuring the Red Bull logo, prominently displayed.

Red Bull, a global powerhouse in energy drinks and esports sponsorships, quickly engaged with the post, responding with a playful emoji. The posts have led both Sonic fans and motorsports enthusiasts to speculate about the potential for crossover content, special events, or promotional tie-ins.

While Sega has not issued an official statement outlining the specifics of this collaboration, these teasers have certainly energized the community and brought more attention to Sonic Racing: CrossWorlds. Announced in December during The Game Awards, Sonic Racing: CrossWorlds promises thrilling new gameplay in the beloved racing subgenre of the Sonic series.

At launch, Sega confirmed the game is slated to arrive ‘soon’ across a range of platforms, with Nintendo Switch users eagerly awaiting more news.

Since its announcement, select players have participated in closed network tests, providing valuable feedback for final polish.

However, Sega has yet to confirm an official release date. The competitive landscape for kart and arcade-style racing games is especially lively this year.

Alongside Sonic Racing: CrossWorlds, fans can look forward to major upcoming releases such as Mario Kart World, Fast Fusion, and Kirby Air Riders 2, which are all set for 2025 launches on the Nintendo Switch.

These new additions highlight the ongoing appeal and innovation within the genre, with established franchises continuing to push boundaries. Sega’s history with Sonic the Hedgehog not only underscores its commitment to compelling gameplay but also to creative partnerships that offer players something unexpected.

If the Red Bull collaboration comes to fruition, it could mark another milestone in how game publishers and consumer brands bring unique experiences to engaging titles on platforms like the Nintendo Switch.

For now, fans should keep an eye on Sega’s official channels for further announcements as the release of Sonic Racing: CrossWorlds approaches.

Nintendo Switch Nintendo Sega Switch Red Sonic Racing: CrossWorlds Sonic Red Bull Sonic the Hedgehog

Sonic Looks To Be Teasing Something With Red Bull