Nintendo Direct September 2025: Date, Mario's 40th Anniversary, and What to Expect on Nintendo Switch

Nintendo fans worldwide are eagerly anticipating the next Nintendo Direct, which is reportedly scheduled for September 12, 2025.

The latest hint comes from SwitchForce, an influential Nintendo news source that accurately predicted the timing of the previous Direct showcase.

SwitchForce has once again pointed to early September, mapping closely to the established pattern of major Nintendo Direct presentations taking place in this month. The anticipated date holds even greater significance this year, as it coincides with the 40th anniversary of Super Mario, one of gaming’s most iconic franchises.

Since the original Super Mario Bros.

launched in 1985, Mario has played a pivotal role in shaping the identity of Nintendo and the gaming landscape at large.

The Super Mario series has generated over 782 million unit sales worldwide across all platforms, underscoring its influence and popularity since its debut on the Nintendo Entertainment System (NES). Every September, the gaming community typically awaits new title announcements and major updates for the Nintendo Switch via Nintendo Direct.

In 2025, expectations are particularly high that Nintendo will use this landmark anniversary to reveal exciting new projects, remasters, or commemorative content honoring the enduring legacy of Mario.

Notably, Mario’s 35th and 30th anniversaries featured highly-celebrated releases and special events, setting a precedent for significant celebrations. In a statement paraphrased from SwitchForce’s recent social media activity, the outlet humorously suggested that, while Nintendo may be trying to solve the mystery of upcoming Switch 2 game announcements, fans should mark September 12 on their calendars as the next major milestone.

This aligns with patterns seen in the company’s previous Direct events and provides additional credibility to the date. Historically, Nintendo Direct presentations have been broadcast globally, often resulting in surges of attention across gaming forums and social media platforms.

These live-streamed events typically serve as the stage for first-party announcements, third-party reveals, and eShop updates, making them essential viewing for fans of the Nintendo Switch and the broader gaming industry. As the September Direct approaches, industry watchers and dedicated Switch owners alike are closely monitoring official Nintendo channels for confirmation and detailed previews.

Given the significance of Mario’s 40th anniversary, there is mounting anticipation for high-profile announcements and surprises that celebrate the still-thriving Nintendo Switch hardware as well as the Super Mario brand. Stay tuned for verified updates and official confirmation from Nintendo as the date draws closer.

For now, the gaming community is poised to witness one of the year’s most important Nintendo Direct showcases—one that promises to honor Mario’s storied history while setting the course for the future of the Nintendo Switch.

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