Nintendo Switch 2 Production Set to Soar: Targeting 25 Million Units by March 2026

Nintendo is once again making headlines in the gaming industry, as the company is reportedly scaling up production efforts for its highly anticipated Nintendo Switch 2.

Building on the momentum of its original Switch console—a device that has sold over 125 million units worldwide—Nintendo is positioning the Switch 2 for strong market performance by instructing suppliers to increase unit output dramatically. According to details reported by Bloomberg, Nintendo has requested its suppliers to manufacture a substantial 25 million Nintendo Switch 2 units by the end of March 2026.

This ambitious production goal highlights Nintendo’s confidence in the upcoming console’s appeal and its intention to keep pace with surging demand.

The company’s assembly partners project sales of approximately 20 million Switch 2 units during the current fiscal year, a figure that outpaces analyst forecasts of 17.6 million units.

This discrepancy reflects both strong consumer interest and Nintendo’s aggressive market strategy. Nintendo has backed up its hardware plans with significant investment in marketing.

During a recent financial results presentation, the company disclosed that its marketing spend more than doubled around the Switch 2’s June launch.

This commitment appears to be yielding substantial results, as research from Circana indicates that U.S.

sales for the Nintendo Switch 2 are already tracking 77% higher than those of its predecessor during the same post-launch window.

Such performance signals a robust start and suggests the new hardware is resonating well with gamers domestically and potentially on a global scale. The original Nintendo Switch set a new benchmark for hybrid gaming, bridging the gap between home and portable experiences, and the Switch 2 is expected to continue this evolution with enhanced features and expanded game support.

Retailers and analysts alike are closely monitoring how Nintendo Direct presentations and eShop offerings will further boost engagement and sustain momentum over the lifecycle of the new console. Nintendo’s strategy is clear: maximize early sales through a strong supply chain and record-breaking marketing, capitalizing on the global demand the brand has cultivated over decades.

As the Nintendo Switch 2 enters its first months on store shelves, all eyes are on the hardware giant to see if it can once again surpass industry expectations and redefine success in the gaming hardware sector.

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