Nintendo UK has unveiled a high-profile holiday campaign for the Nintendo Switch 2, partnering with BRIT Award-winning singer-songwriter Raye to headline its national TV advertising push.
A prominent figure in contemporary British music, Raye brings her dynamic stage presence to a series of televised spots designed to celebrate the diverse ways players connect over Nintendo Switch 2 games during the festive season. The campaign integrates Raye’s chart-topping single "Where is My Husband!" as its energetic soundtrack.
Across multiple adverts, viewers see Raye sharing gaming moments that emphasize the Switch 2’s new social features.
In one scene, she’s shown introducing a young fan to Donkey Kong Bananza from the comfort of her dressing room—a nod to the multi-generational appeal and portability that have defined the Nintendo Switch range. Demonstrating the latest console innovations, another advertisement captures Raye utilizing the Switch 2’s GameChat and Camera Play tools while live in her studio.
She challenges friends online in a session of Mario Kart World, highlighting how the enhanced networking features make remote play seamless and interactive.
Another festive setting finds Raye joining friends at a holiday gathering, where she leads the competition in Super Mario Party Jamboree Nintendo Switch 2 Edition + Jamboree TV, underlining the system's capability for lively local multiplayer experiences. The Nintendo Switch 2 officially launched globally and is currently available from major retailers at £395.99 in the United Kingdom, €469.99 across Europe, and $449.99 in the United States.
The platform builds upon Nintendo’s successful hybrid design, introducing upgraded hardware, expanded connectivity, and a pivotal library of exclusive games.
Titles featured in the campaign, such as Donkey Kong Bananza and Super Mario Party Jamboree, reinforce Nintendo’s commitment to delivering family-friendly entertainment and innovative interactive features. With this collaboration, Nintendo UK aims to highlight not only the technical advancements of the Nintendo Switch 2, but also the ways its versatile gameplay experiences can bring people together—whether at home, on the go, or virtually anywhere.
Raye’s involvement delivers broad cultural resonance, merging music and gaming in a campaign poised to boost engagement and drive holiday sales across Europe and beyond.
A prominent figure in contemporary British music, Raye brings her dynamic stage presence to a series of televised spots designed to celebrate the diverse ways players connect over Nintendo Switch 2 games during the festive season. The campaign integrates Raye’s chart-topping single "Where is My Husband!" as its energetic soundtrack.
Across multiple adverts, viewers see Raye sharing gaming moments that emphasize the Switch 2’s new social features.
In one scene, she’s shown introducing a young fan to Donkey Kong Bananza from the comfort of her dressing room—a nod to the multi-generational appeal and portability that have defined the Nintendo Switch range. Demonstrating the latest console innovations, another advertisement captures Raye utilizing the Switch 2’s GameChat and Camera Play tools while live in her studio.
She challenges friends online in a session of Mario Kart World, highlighting how the enhanced networking features make remote play seamless and interactive.
Another festive setting finds Raye joining friends at a holiday gathering, where she leads the competition in Super Mario Party Jamboree Nintendo Switch 2 Edition + Jamboree TV, underlining the system's capability for lively local multiplayer experiences. The Nintendo Switch 2 officially launched globally and is currently available from major retailers at £395.99 in the United Kingdom, €469.99 across Europe, and $449.99 in the United States.
The platform builds upon Nintendo’s successful hybrid design, introducing upgraded hardware, expanded connectivity, and a pivotal library of exclusive games.
Titles featured in the campaign, such as Donkey Kong Bananza and Super Mario Party Jamboree, reinforce Nintendo’s commitment to delivering family-friendly entertainment and innovative interactive features. With this collaboration, Nintendo UK aims to highlight not only the technical advancements of the Nintendo Switch 2, but also the ways its versatile gameplay experiences can bring people together—whether at home, on the go, or virtually anywhere.
Raye’s involvement delivers broad cultural resonance, merging music and gaming in a campaign poised to boost engagement and drive holiday sales across Europe and beyond.
