Charizard-Shaped Cheeto Sells for $87,840 at Auction—A Surprising Pokémon Collectible Phenomenon

A Cheeto Snack Shaped Like Pokémon's Charizard Fetches $87,840 in Goldin Auction, Stoking the Pokémon Collectibles Craze In a stunning moment for both food and gaming memorabilia collectors, a Flamin' Hot Cheeto that naturally resembles the iconic Pokémon Charizard has sold for $87,840 at a recent Goldin auction.

This remarkable sale underscores the incredible value placed on unique Pokémon collectibles and highlights the ever-expanding boundaries of fan enthusiasm within the Nintendo community. Background on the Unique Pokémon Cheeto Auction Pokémon, developed by Game Freak and published by Nintendo for platforms including the Nintendo Switch and eShop, has long fueled both gaming and collectibles markets.

Charizard, a central figure in the Pokémon franchise since the 1996 debut of Pokémon Red and Green, remains one of the most beloved and recognizable characters globally.

The fire-type Pokémon's appeal extends far beyond software sales, inspiring a vast range of merchandise, from trading cards to plush figures—and now, apparently, even snack food. According to auction details provided by Goldin and reported by outlets including Polygon and Nintendo Life, the "Cheetozard" began its auction at $250.

In an intense bidding war featuring 60 individual increases, the listing closed on March 2, 2025, with a final bid of $72,000.

Factoring in the buyer's premium, the unusual Charizard-shaped snack commanded a staggering $87,840— an amount comparable to the cost of approximately 250 Nintendo Switch OLED consoles purchased through the eShop. Extraordinary Collectibles: The Market for Unconventional Pokémon Memorabilia The seller has clarified that the Cheeto in question was not altered but was discovered in its unique shape by chance.

Despite its novelty, the item’s authenticity and resemblance to the beloved Pokémon prompted a heated response from bidding collectors.

While unusual, this is not the most expensive Cheeto ever listed at auction; a Harambe-shaped Cheeto previously made headlines in 2017 when it drew bids that reached $99,900, although the buyer ultimately failed to complete the purchase.

As such, the Charizard-shaped Cheeto currently stands as one of the highest-verified sales of its kind. Pokémon’s Cultural Impact and Continued Relevance Pokémon remains one of the highest-grossing multimedia franchises worldwide, with its influence extending to various products beyond traditional game releases.

With each Nintendo Direct presentation and each new addition to the eShop, fan engagement continues to reach new heights—not just in game sales, but in outlandish collectibles that connect fans to the world of Pokémon in unexpected ways. As collectors and fans debate the merits and value of such items, this auction shows that Pokémon’s legacy remains as vibrant and diverse as ever.

Whether through trading cards, games on the Nintendo Switch, or, in this case, a Flamin' Hot Cheeto, the fascination with Charizard endures in both unlikely and unprecedented forms.

Pokémon Goldin Charizard