PUMA x Sonic the Hedgehog: Limited-Edition Sneakers and Apparel Debut Ahead of Sonic Racing: CrossWorlds

PUMA and SEGA are upping the stakes in the world of gaming fashion with their latest Sonic the Hedgehog collaboration, launching an exclusive collection of footwear, apparel, and in-game content to celebrate the release of Sonic Racing: CrossWorlds.

This highly anticipated capsule pays homage to some of Sonic’s most beloved characters, including Shadow and Tails, alongside the iconic Blue Blur himself. This limited-edition release reinvents classic styles, headlined by the PUMA Inhale—a popular running silhouette from the early 2000s—now revitalized in a vibrant blue that references Sonic’s signature look.

Fans of Shadow and Tails will notice their favorite characters also take center stage with specialized colorways of the PUMA Inverse sneaker, meticulously crafted to mirror the personalities and aesthetics of these fan-favorites.

Each sneaker comes adorned with thoughtful custom touches such as character-shaped lace shrouds, swappable hook-and-loop heel tabs, and interchangeable Formstrips, adding a layer of personal flair for collectors and gamers alike. Apparel in the new PUMA x Sonic the Hedgehog range is inspired by Sonic Racing: CrossWorlds, SEGA’s latest kart-racing title, which is available on platforms like the Nintendo Switch and through digital storefronts like the eShop.

Motorsport themes are fused with signature game design elements across the collection.

The standout Track Jacket and Track Pants pair feature sleek blacked-out color schemes enlivened with bold red details and co-branded Sonic motifs.

Meanwhile, the Graphic Hoodie and Shorts offer a vintage-washed finish complete with metallic gold-ring drawstring aglets—a direct nod to Sonic’s iconic rings.

A Racer Shirt showcasing a bold monochrome Sonic print and a Graphic Tee uniting Sonic, Tails, and Shadow ensure that fans have plenty of stylish options.

Accessories such as a 5-Panel Cap and a Waist Bag come complete with ring-shaped zipper pulls and branded badges, rounding out the collection. Taking the partnership beyond physical merchandise, PUMA and SEGA have introduced eight exclusive PUMA-themed vehicle decals for Sonic Racing: CrossWorlds.

These digital assets allow players to further personalize their in-game experience at no additional cost, becoming available to anyone who purchases the game.

Incorporating these unique visuals seamlessly bridges the gap between gaming and streetwear, reinforcing the collaborative spirit between SEGA’s creative universe and PUMA’s design innovation. The latest PUMA x Sonic the Hedgehog collaboration officially launches on October 30, 2025.

The collection will be available via PUMA.com, select flagship locations, and participating retail partners.

With SEGA’s Sonic Racing: CrossWorlds continuing to build excitement on the Nintendo Switch and beyond, this partnership stands as a testament to the enduring cultural impact of Sonic and the growing influence of gaming in the world of fashion and lifestyle.

SEGA Sonic the Hedgehog Sonic Racing: CrossWorlds Sonic CrossWorlds PUMA Sonic Racing CrossWorlds Nintendo Switch