The Pokémon Company has officially unveiled its first major event to mark the Pokémon franchise’s 30th Anniversary, setting the stage for a milestone celebration that will capture the attention of fans worldwide.
On February 8, 2026, coinciding with the highly anticipated Super Bowl LX in the United States, a dedicated 30th Anniversary Video will premiere during the massive sporting event’s broadcast.
This announcement highlights the enduring popularity and cultural impact of Pokémon, a franchise that has captivated audiences since its initial game launch in Japan in 1996. The special anniversary presentation represents the opening act of a year-long campaign honoring three decades of Pokémon.
As confirmed by The Pokémon Company, the commemorative video is just the beginning.
Following the Super Bowl debut, fans can expect a series of reveals throughout 2026, designed to celebrate the history, innovation, and community that define Pokémon.
In addition to upcoming announcements, exclusive 30th Anniversary merchandise will be made available at Pokémon Center stores, providing collectors and longtime enthusiasts unique opportunities to commemorate the occasion. In an official statement, The Pokémon Company shared that more details about the anniversary campaign, including additional reveals and product information, will be provided in the lead-up to the event.
The timing of the 30th Anniversary Video during Super Bowl LX reflects The Pokémon Company’s strategy to reach the franchise’s global audience, leveraging one of the most-watched broadcasts in the United States to engage fans both old and new. The Pokémon franchise, developed in collaboration with Game Freak and published by Nintendo, has achieved remarkable success over the past thirty years.
Not only have core Pokémon video games sold hundreds of millions of copies across platforms such as the Nintendo Switch, but the brand’s reach extends to trading cards, animated series, movies, and merchandise.
Pokémon’s longevity and cross-media appeal remain a testament to its innovative game design, memorable characters, and dedicated international community. As the 30th Anniversary approaches, fans are encouraged to follow official Pokémon channels for updates regarding event timings, exclusive collectibles, and the anticipated reveals that will shape this historic year.
Stay tuned as The Pokémon Company continues to roll out information and celebrates Pokémon’s legacy during one of sports’ largest annual events.
On February 8, 2026, coinciding with the highly anticipated Super Bowl LX in the United States, a dedicated 30th Anniversary Video will premiere during the massive sporting event’s broadcast.
This announcement highlights the enduring popularity and cultural impact of Pokémon, a franchise that has captivated audiences since its initial game launch in Japan in 1996. The special anniversary presentation represents the opening act of a year-long campaign honoring three decades of Pokémon.
As confirmed by The Pokémon Company, the commemorative video is just the beginning.
Following the Super Bowl debut, fans can expect a series of reveals throughout 2026, designed to celebrate the history, innovation, and community that define Pokémon.
In addition to upcoming announcements, exclusive 30th Anniversary merchandise will be made available at Pokémon Center stores, providing collectors and longtime enthusiasts unique opportunities to commemorate the occasion. In an official statement, The Pokémon Company shared that more details about the anniversary campaign, including additional reveals and product information, will be provided in the lead-up to the event.
The timing of the 30th Anniversary Video during Super Bowl LX reflects The Pokémon Company’s strategy to reach the franchise’s global audience, leveraging one of the most-watched broadcasts in the United States to engage fans both old and new. The Pokémon franchise, developed in collaboration with Game Freak and published by Nintendo, has achieved remarkable success over the past thirty years.
Not only have core Pokémon video games sold hundreds of millions of copies across platforms such as the Nintendo Switch, but the brand’s reach extends to trading cards, animated series, movies, and merchandise.
Pokémon’s longevity and cross-media appeal remain a testament to its innovative game design, memorable characters, and dedicated international community. As the 30th Anniversary approaches, fans are encouraged to follow official Pokémon channels for updates regarding event timings, exclusive collectibles, and the anticipated reveals that will shape this historic year.
Stay tuned as The Pokémon Company continues to roll out information and celebrates Pokémon’s legacy during one of sports’ largest annual events.
