Pokémon fans have a major reason to tune into Super Bowl 2026, as The Pokémon Company International has officially announced a commemorative commercial to celebrate the beloved franchise’s 30th anniversary.
Set to air during the highly anticipated game on February 8, 2026, which pits the New England Patriots against the Seattle Seahawks, this marks a significant milestone for one of Nintendo’s most enduring and globally recognized game series. Pokémon, co-owned by Nintendo, Game Freak, and Creatures Inc., has become a cultural phenomenon since its inception in 1996, spanning Nintendo hardware from the original Game Boy to the Nintendo Switch and amassing over 440 million games sold worldwide by 2024.
The Super Bowl is renowned not only as the biggest night in sports but also as the stage for high-profile commercials, making it a fitting venue to kick off Pokémon’s yearlong anniversary celebrations. The debut teaser offers fans a playful glimpse of Jigglypuff in a relaxed backstage setting, occasionally moving around a sofa.
Keen-eyed viewers will also spot the sleek 30th anniversary logo—a cheerful Pikachu face, with the numbers ‘3’ and ‘0’ replacing its signature red cheeks—underscoring the special occasion’s branding. According to an official statement from The Pokémon Company International, this Super Bowl commercial serves as the launchpad for a season-long celebration, promising, “More details about the yearlong campaign will be unveiled following Super Bowl LX, including fan-focused activations.” The campaign is expected to engage fans of all generations, further cementing Pokémon’s iconic status in gaming and pop culture. Ahead of the Super Bowl broadcast, fans can explore a curated collection of Pokémon 30th anniversary apparel and merchandise, now available via the Pokémon Center.
The exclusive range features themed goods that pay homage to the franchise’s three-decade legacy, making it a must-see for collectors and longtime enthusiasts alike. While significant game announcements are not expected during the commercial, the community anticipates the franchise's next big reveals during the upcoming Pokémon Presents on February 27th—a date synonymous with new title announcements and updates on Pokémon’s future across platforms like the Nintendo Switch. For those in New York, the Nintendo Store is set to host special anniversary festivities later this month, offering an additional avenue for fans to immerse themselves in Pokémon nostalgia and celebration. As Pokémon marks its 30th anniversary, the Super Bowl commercial signals the beginning of a monumental year for the franchise.
Whether you’re collecting limited-edition goods or tuning in for exclusive content, this celebration is set to unite trainers worldwide in a shared spirit of adventure and discovery.
Set to air during the highly anticipated game on February 8, 2026, which pits the New England Patriots against the Seattle Seahawks, this marks a significant milestone for one of Nintendo’s most enduring and globally recognized game series. Pokémon, co-owned by Nintendo, Game Freak, and Creatures Inc., has become a cultural phenomenon since its inception in 1996, spanning Nintendo hardware from the original Game Boy to the Nintendo Switch and amassing over 440 million games sold worldwide by 2024.
The Super Bowl is renowned not only as the biggest night in sports but also as the stage for high-profile commercials, making it a fitting venue to kick off Pokémon’s yearlong anniversary celebrations. The debut teaser offers fans a playful glimpse of Jigglypuff in a relaxed backstage setting, occasionally moving around a sofa.
Keen-eyed viewers will also spot the sleek 30th anniversary logo—a cheerful Pikachu face, with the numbers ‘3’ and ‘0’ replacing its signature red cheeks—underscoring the special occasion’s branding. According to an official statement from The Pokémon Company International, this Super Bowl commercial serves as the launchpad for a season-long celebration, promising, “More details about the yearlong campaign will be unveiled following Super Bowl LX, including fan-focused activations.” The campaign is expected to engage fans of all generations, further cementing Pokémon’s iconic status in gaming and pop culture. Ahead of the Super Bowl broadcast, fans can explore a curated collection of Pokémon 30th anniversary apparel and merchandise, now available via the Pokémon Center.
The exclusive range features themed goods that pay homage to the franchise’s three-decade legacy, making it a must-see for collectors and longtime enthusiasts alike. While significant game announcements are not expected during the commercial, the community anticipates the franchise's next big reveals during the upcoming Pokémon Presents on February 27th—a date synonymous with new title announcements and updates on Pokémon’s future across platforms like the Nintendo Switch. For those in New York, the Nintendo Store is set to host special anniversary festivities later this month, offering an additional avenue for fans to immerse themselves in Pokémon nostalgia and celebration. As Pokémon marks its 30th anniversary, the Super Bowl commercial signals the beginning of a monumental year for the franchise.
Whether you’re collecting limited-edition goods or tuning in for exclusive content, this celebration is set to unite trainers worldwide in a shared spirit of adventure and discovery.
