Nintendo Switch 2 Launches Star-Studded Western Commercial Featuring Paul Rudd and GameChat

Nintendo Switch 2 is making its Western marketing debut with a high-profile commercial, blending nostalgic appeal with modern multiplayer features.

Nintendo has enlisted actor Paul Rudd, a familiar face from its 1991 SNES launch campaign, to headline its first U.S.

commercial for the Nintendo Switch 2.

With a release date set for June 5, 2025, the promotion underscores Nintendo’s commitment to uniting generations of gamers under the same innovative umbrella. The commercial, which recently premiered across major networks and digital platforms, serves as a direct homage to the classic "Now you're playing with power...

Super power!" SNES ad that featured a youthful Paul Rudd.

This time, Rudd is joined by friends online—among them, Brooklyn Nine-Nine's Joe Lo Truglio—engaging in a lighthearted exchange that references the original slogan.

In the updated advertisement, Rudd quips, “It’s great to play with power, but it’s even better playing together—super together!” This playful twist not only invokes nostalgia, but also highlights the new GameChat functionality, a marquee feature for the Nintendo Switch 2. GameChat marks a major evolution for Nintendo hardware, offering seamless in-game voice communication across supported titles.

This addition directly addresses long-standing player requests, bringing Nintendo further in line with contemporary gaming standards on the Nintendo Switch 2.

The robust multiplayer connectivity is showcased throughout the commercial, positioning Nintendo’s latest console as a social centerpiece for gaming enthusiasts and families alike. Fans who watched the original SNES commercial will appreciate the continuity and humor woven into the new campaign.

According to official statements, Nintendo sought to create a "bridge between eras" with this collaboration, targeting both the generation that grew up with the SNES and today’s younger players. Nintendo Switch 2 will officially launch in North America on June 5, 2025, following a short delay announced earlier this year.

Pre-orders for the console will be available in the U.S.

and Canada beginning April 24, 2025.

While the console and software will retain their initially announced pricing, Nintendo has confirmed that official Switch 2 accessories will see a price increase across all markets.

These changes are now reflected through authorized retailers and the Nintendo eShop. With the return of Paul Rudd, clever callbacks to SNES-era marketing, and the introduction of GameChat, Nintendo’s latest commercial positions the Switch 2 as both a modern innovation and a heartfelt nod to its storied legacy.

As launch excitement builds, Nintendo continues to reinforce its reputation for blending fresh technology with the power of nostalgia, ensuring the Switch 2 stands out in a crowded console market.

Nintendo Switch 2 Nintendo Switch Nintendo GameChat SNES Switch 2 Switch Xbox Series X|S