Nintendo is generating buzz in the gaming community with an unconventional new commercial for its upcoming title, Kirby Air Riders, set to launch on Nintendo Switch 2 on November 20, 2025.
Departing from the company’s tradition of energetic, explanatory advertisements, this latest campaign captures attention with a surprisingly quirky rap song, appealing to both longtime fans and new audiences alike. Kirby Air Riders, a much-anticipated installment in the beloved Kirby franchise, arrives as a successor to the original Air Ride title.
Available exclusively on Nintendo Switch 2, this release promises to reimagine the high-speed, multiplayer action that defined its predecessor, updated for Nintendo’s next-generation hardware.
With multiple game modes—including Lessons, Air Ride, and City Trial—and a roster of familiar Kirby characters and customizable vehicles, the game is designed for both nostalgic players and newcomers. In the trending commercial, instead of a routine voiceover introducing the gameplay features, Nintendo has opted for an offbeat rap performance.
This creative direction has drawn comparisons among fans to the iconic DK Rap that debuted in Donkey Kong 64.
The playful tone and rhythmic delivery recall one of Nintendo’s most memorable advertising moments, further fueling excitement ahead of the title’s launch. A representative from Nintendo stated, "We wanted to do something unexpected that reflects Kirby’s fun and adventurous spirit.
The rap brings an element of surprise and nostalgia, resonating with both veteran and younger players." Kirby Air Riders isn’t just generating attention for its marketing.
The upcoming Global Test Ride, scheduled for this weekend, offers players a hands-on sneak peek at the game’s diverse features.
Available globally on Nintendo eShop, the demo includes three distinct modes—Lessons for tutorials, Air Ride for classic racing action, and City Trial for open-world competition—along with a selection of characters and vehicles.
This early access opportunity invites both seasoned Nintendo fans and those new to the franchise to experience the gameplay firsthand. Since its announcement, anticipation has been steadily mounting for Kirby Air Riders on the Nintendo Switch 2, with pre-release buzz fueled by Nintendo Direct showcases and an active digital community.
Nintendo’s innovative ad choices and early access events reflect the brand’s ongoing commitment to creativity and player engagement. Kirby Air Riders launches globally on November 20, 2025, exclusively for Nintendo Switch 2, with the Global Test Ride debuting on eShop this weekend.
As Nintendo continues to blend nostalgia with innovation, fans are eager to see what’s in store for this high-flying adventure.
Departing from the company’s tradition of energetic, explanatory advertisements, this latest campaign captures attention with a surprisingly quirky rap song, appealing to both longtime fans and new audiences alike. Kirby Air Riders, a much-anticipated installment in the beloved Kirby franchise, arrives as a successor to the original Air Ride title.
Available exclusively on Nintendo Switch 2, this release promises to reimagine the high-speed, multiplayer action that defined its predecessor, updated for Nintendo’s next-generation hardware.
With multiple game modes—including Lessons, Air Ride, and City Trial—and a roster of familiar Kirby characters and customizable vehicles, the game is designed for both nostalgic players and newcomers. In the trending commercial, instead of a routine voiceover introducing the gameplay features, Nintendo has opted for an offbeat rap performance.
This creative direction has drawn comparisons among fans to the iconic DK Rap that debuted in Donkey Kong 64.
The playful tone and rhythmic delivery recall one of Nintendo’s most memorable advertising moments, further fueling excitement ahead of the title’s launch. A representative from Nintendo stated, "We wanted to do something unexpected that reflects Kirby’s fun and adventurous spirit.
The rap brings an element of surprise and nostalgia, resonating with both veteran and younger players." Kirby Air Riders isn’t just generating attention for its marketing.
The upcoming Global Test Ride, scheduled for this weekend, offers players a hands-on sneak peek at the game’s diverse features.
Available globally on Nintendo eShop, the demo includes three distinct modes—Lessons for tutorials, Air Ride for classic racing action, and City Trial for open-world competition—along with a selection of characters and vehicles.
This early access opportunity invites both seasoned Nintendo fans and those new to the franchise to experience the gameplay firsthand. Since its announcement, anticipation has been steadily mounting for Kirby Air Riders on the Nintendo Switch 2, with pre-release buzz fueled by Nintendo Direct showcases and an active digital community.
Nintendo’s innovative ad choices and early access events reflect the brand’s ongoing commitment to creativity and player engagement. Kirby Air Riders launches globally on November 20, 2025, exclusively for Nintendo Switch 2, with the Global Test Ride debuting on eShop this weekend.
As Nintendo continues to blend nostalgia with innovation, fans are eager to see what’s in store for this high-flying adventure.
