Epic Games reportedly instructed developers on a delayed Disney-backed shooter to adopt an "AI-first" production model, according to a Bloomberg report by Jason Schreier.
The collaboration between Epic and Disney is part of a multiyear effort that followed Disney's $1.5 billion equity investment in Epic Games announced in 2024, intended to build a shared games and entertainment universe across multiple properties.
Bloomberg's reporting says the title in question has been characterized internally as a shooter that brings together characters from Marvel and Star Wars.
The project had been targeting a March release window before the delay, but Bloomberg notes no new release date has been communicated by Epic.
According to the report, Epic leadership told development teams to lean on artificial intelligence tools such as Anthropic's Claude to complete work on the game.
Internal messaging described a shift away from hand-authored code toward systems in which generated assets and AI-driven workflows are produced, with human staff supervising, guiding and refining the output.
Developers who reviewed the communication said the announcement marked a clear push to use AI across certain production tasks.
Epic Games is no stranger to large-scale, cross-platform projects: the company created Fortnite and brought the battle royale to systems including the Nintendo Switch (Fortnite launched on Switch in June 2018).
Epic is also the steward of Unreal Engine, which has long been used to support cross-platform development and real-time rendering in major releases.
Bloomberg framed this effort as a notable instance of a major game company attempting to develop a title primarily using AI-produced content, and reported that Epic has been accelerating AI adoption across divisions.
The company has not publicly released details of internal timelines or the exact scope of AI usage for the Disney project.
This episode sits at the intersection of high-profile industry deals and rapidly evolving development tooling.
Disney's investment and Epic's existing engineering scale give the companies resources to experiment with new production models, while the broader industry watches how AI tools like Anthropic's Claude are integrated into mainstream game development pipelines.
The collaboration between Epic and Disney is part of a multiyear effort that followed Disney's $1.5 billion equity investment in Epic Games announced in 2024, intended to build a shared games and entertainment universe across multiple properties.
Bloomberg's reporting says the title in question has been characterized internally as a shooter that brings together characters from Marvel and Star Wars.
The project had been targeting a March release window before the delay, but Bloomberg notes no new release date has been communicated by Epic.
According to the report, Epic leadership told development teams to lean on artificial intelligence tools such as Anthropic's Claude to complete work on the game.
Internal messaging described a shift away from hand-authored code toward systems in which generated assets and AI-driven workflows are produced, with human staff supervising, guiding and refining the output.
Developers who reviewed the communication said the announcement marked a clear push to use AI across certain production tasks.
Epic Games is no stranger to large-scale, cross-platform projects: the company created Fortnite and brought the battle royale to systems including the Nintendo Switch (Fortnite launched on Switch in June 2018).
Epic is also the steward of Unreal Engine, which has long been used to support cross-platform development and real-time rendering in major releases.
Bloomberg framed this effort as a notable instance of a major game company attempting to develop a title primarily using AI-produced content, and reported that Epic has been accelerating AI adoption across divisions.
The company has not publicly released details of internal timelines or the exact scope of AI usage for the Disney project.
This episode sits at the intersection of high-profile industry deals and rapidly evolving development tooling.
Disney's investment and Epic's existing engineering scale give the companies resources to experiment with new production models, while the broader industry watches how AI tools like Anthropic's Claude are integrated into mainstream game development pipelines.
