Nintendo has officially expanded its global footprint by establishing Nintendo Thailand Co.
Ltd, a wholly-owned subsidiary, in the Kingdom of Thailand.
This move comes as part of Nintendo's continued strategy to strengthen its presence in Southeast Asia, a region witnessing significant growth in both video game consumption and player communities. The company confirmed that Nintendo Thailand Co.
Ltd was formally registered on November 17, 2025.
Takahiro Miura has been appointed as the managing director of the new subsidiary, overseeing operations and spearheading local initiatives.
This decision follows the successful launch of Nintendo Singapore, highlighting the company’s commitment to the broader Southeast Asian market. By founding a dedicated subsidiary in Thailand, Nintendo aims to better support local players, provide official services and products, and maximize market opportunities for hardware platforms like the Nintendo Switch.
The move will also help the company address rising demand for popular Nintendo software titles and enhance customer support within the region.
Thailand becomes one of the key regional hubs for Nintendo in Southeast Asia, alongside Singapore, potentially paving the way for an improved presence of the Nintendo eShop, localized marketing, and regional distribution of Nintendo’s products. A Nintendo representative stated that this expansion is a strategic step intended to bring high-quality entertainment experiences to more consumers in Southeast Asia.
The establishment of Nintendo Thailand Co.
Ltd underscores Nintendo’s dedication to connecting with players, nurturing new communities, and recognizing the vibrant gaming culture in the region. Nintendo has a storied history of global expansion.
In Southeast Asia, the company has previously established significant branches, with Nintendo Singapore serving as headquarters for Asia-Pacific operations.
The Nintendo Switch, the company’s flagship console, has enjoyed strong worldwide sales since its initial launch, supported by critically acclaimed first-party titles and an ever-growing catalog available through the Nintendo eShop. As Nintendo continues to invest in emerging markets, the foundation of Nintendo Thailand Co.
Ltd marks a notable milestone in the company’s international growth.
Further news regarding local initiatives, events, or regional partnerships is expected as the new subsidiary begins operations. For further updates on Nintendo’s global expansion and key news about the Nintendo Switch platform, stay tuned to our coverage.
Ltd, a wholly-owned subsidiary, in the Kingdom of Thailand.
This move comes as part of Nintendo's continued strategy to strengthen its presence in Southeast Asia, a region witnessing significant growth in both video game consumption and player communities. The company confirmed that Nintendo Thailand Co.
Ltd was formally registered on November 17, 2025.
Takahiro Miura has been appointed as the managing director of the new subsidiary, overseeing operations and spearheading local initiatives.
This decision follows the successful launch of Nintendo Singapore, highlighting the company’s commitment to the broader Southeast Asian market. By founding a dedicated subsidiary in Thailand, Nintendo aims to better support local players, provide official services and products, and maximize market opportunities for hardware platforms like the Nintendo Switch.
The move will also help the company address rising demand for popular Nintendo software titles and enhance customer support within the region.
Thailand becomes one of the key regional hubs for Nintendo in Southeast Asia, alongside Singapore, potentially paving the way for an improved presence of the Nintendo eShop, localized marketing, and regional distribution of Nintendo’s products. A Nintendo representative stated that this expansion is a strategic step intended to bring high-quality entertainment experiences to more consumers in Southeast Asia.
The establishment of Nintendo Thailand Co.
Ltd underscores Nintendo’s dedication to connecting with players, nurturing new communities, and recognizing the vibrant gaming culture in the region. Nintendo has a storied history of global expansion.
In Southeast Asia, the company has previously established significant branches, with Nintendo Singapore serving as headquarters for Asia-Pacific operations.
The Nintendo Switch, the company’s flagship console, has enjoyed strong worldwide sales since its initial launch, supported by critically acclaimed first-party titles and an ever-growing catalog available through the Nintendo eShop. As Nintendo continues to invest in emerging markets, the foundation of Nintendo Thailand Co.
Ltd marks a notable milestone in the company’s international growth.
Further news regarding local initiatives, events, or regional partnerships is expected as the new subsidiary begins operations. For further updates on Nintendo’s global expansion and key news about the Nintendo Switch platform, stay tuned to our coverage.
