Drag x Drive Launches New Nintendo Switch Online Icons Ahead of Release

Nintendo’s much-anticipated racing title, Drag x Drive, is set for release on August 14, 2025, and to build excitement, Nintendo Switch Online subscribers can now access an exclusive lineup of themed icons via the My Nintendo rewards program.

This latest initiative is part of Nintendo’s commitment to providing continual value for its platform users, following a series of successful digital rewards campaigns tied to major game releases on the Nintendo Switch and the forthcoming Nintendo Switch 2. The new Drag x Drive icon series, available through Nintendo Switch Online, features fan-favorite characters and distinctive backgrounds inspired by the game.

Each character icon can be redeemed for 10 Platinum Points, while backgrounds are available for 5 Platinum Points apiece.

Importantly, once redeemed, players will retain these icons permanently, even if their Nintendo Switch Online membership lapses.

This allows users to personalize their Nintendo Switch home screen with exclusive content, further engaging with the Drag x Drive universe. Nintendo has outlined a rollout plan for the icon series, noting that it will be delivered in three distinct waves.

New icon designs are set to debut every week through August 27, 2025, ensuring fresh content and ongoing engagement within the Nintendo Switch Online service.

This staged release mirrors similar approaches taken with past high-profile games, highlighting Nintendo’s strategy to incentivize regular user participation and platform interaction. In a statement released with the announcement, Nintendo representatives underscored the importance of player choice and engagement, emphasizing that the company continuously looks for ways to reward My Nintendo members and deepen their connection with upcoming titles like Drag x Drive.

The inclusion of exclusive digital assets ahead of the game’s launch serves as both a promotional campaign and a gesture of appreciation to the Nintendo Switch community. For those new to the program, Platinum Points are earned by completing various missions within Nintendo Switch Online and other affiliated Nintendo services.

These points can then be exchanged for digital rewards such as the new Drag x Drive icons or other exclusive in-game items. With Drag x Drive’s official release date fast approaching, Nintendo Switch and Nintendo Switch 2 owners have a unique opportunity to showcase their anticipation for the game through exclusive, limited-time icon customizations.

For ongoing updates on new icon waves and extended Nintendo Switch Online coverage, stay tuned to our site and the official My Nintendo channels.

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