Nintendo Switch 2 Promotion Spotted on Gothenburg Tram Featuring Mario Kart World

Nintendo has amplified its promotional efforts for its upcoming hardware release—the Nintendo Switch 2—by unveiling a fully branded tram in Gothenburg, Sweden.

The eye-catching tram not only showcases the highly anticipated console but also features banners and advertisements for Mario Kart World, one of the key titles tied to the new system. This unique marketing move signals the Japanese gaming giant’s intent to establish strong brand visibility ahead of the Switch 2’s launch.

The tram, seen traversing the busy streets of Gothenburg, is adorned with bold Nintendo Switch 2 graphics along its exterior.

Inside, riders are greeted with a vibrant array of posters, banners, and other promotional material highlighting both the Nintendo Switch 2 and Mario Kart World.

The attention-grabbing campaign creates a standout experience for commuters and gaming enthusiasts alike. The Nintendo Switch 2 is poised to follow in the successful footsteps of the original Nintendo Switch, which debuted in March 2017 and has since sold over 125 million units globally as of early 2024.

Nintendo’s hardware strategy has centered around innovative hybrid gaming experiences, with the original console lauded for its seamless transition between handheld and home console modes.

The Switch 2 is anticipated to push these boundaries further, supported by first-party titles like Mario Kart World—all developed and published by Nintendo. The promotional campaign in Sweden underscores Nintendo’s commitment to connecting with its European fanbase.

Northern Europe has historically been a strong market for Nintendo, and strategic on-the-ground marketing like this helps foster excitement and visibility for the upcoming release.

While exact technical specifications and the release date for the Nintendo Switch 2 are yet to be officially confirmed by Nintendo, the presence of themed public transportation is a clear indicator that preparations for launch are well underway. In a statement reinforced through this visual campaign, Nintendo aims to remind global gamers of its leadership in both hardware innovation and iconic franchise development.

As commuters in Gothenburg encounter the Nintendo Switch 2 tram, anticipation continues to build for a new generation of Nintendo gaming, led by anticipated titles such as Mario Kart World. For ongoing updates and official announcements regarding the Nintendo Switch 2, fans are encouraged to watch upcoming Nintendo Direct broadcasts and follow news on the Nintendo eShop.

Stay tuned as Nintendo prepares to reveal more about its next major system and the new experiences awaiting fans around the world.

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