Nintendo Switch 2 Surpasses 400,000 Units Sold in China via Parallel Imports

Nintendo Switch 2 Registers Over 400,000 Units Sold in China Through Parallel Imports The Nintendo Switch 2 has proven to be a hot commodity among gamers in mainland China, despite the absence of an official release in the region.

According to data released by leading Chinese e-commerce platform JD.com, over 400,000 units of the Nintendo Switch 2 have been sold via parallel imports from Hong Kong as of June 4, 2025.

This landmark achievement was recorded just days after the platform reported 330,000 units sold in late May, signaling a significant jump of 70,000 units within a short period. Nintendo, a global leader in the gaming industry, has long seen strong demand for its hardware in China, even in the face of regulatory hurdles and delays in official product launches.

The Switch series has built a massive fan base in the region, and the Nintendo Switch 2 continues this momentum, with Chinese gamers eager to secure the latest console through alternative channels. Parallel imports refer to the purchase and sale of products that enter the country through means outside official distribution agreements.

In this case, JD.com sources Nintendo Switch 2 units from Hong Kong, making them available on the mainland ahead of any sanctioned launch. It is important to note that the 400,000-unit sales figure from JD.com reflects only a segment of the market.

Additional units are likely being sold by other major retailers and parallel importers, both online and offline, across China.

Furthermore, sales figures from Hong Kong-based retailers who export directly to mainland customers are not included in this tally.

As a result, the actual number of Nintendo Switch 2 consoles currently in the hands of Chinese gamers is expected to be considerably higher. The robust sales performance underscores the significant appetite for Nintendo products in China, routinely outpacing expectations despite the absence of official localization or regulatory approval.

Nintendo’s continued popularity is a testament to the company's enduring reputation for quality hardware and a diverse library of celebrated franchises. Since its initial launch, the Nintendo Switch 2 has garnered critical acclaim for its enhanced performance, innovative features, and expanded game compatibility.

While global sales milestones continue to mount, the demand observed in China further cements the Nintendo Switch 2’s status as one of the most sought-after gaming consoles of 2025. With Nintendo yet to announce an official launch date for the Switch 2 in China, the booming parallel import market demonstrates the lengths to which fans are willing to go for access to the company’s latest hardware.

As the Switch 2 continues to break records and capture market share, all eyes remain on Nintendo's future plans for formal expansion in the region.

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