Nintendo Sues Genki Over Nintendo Switch 2 Trademark and Trade Dress Infringement

Nintendo Sues Genki Over Nintendo Switch 2 Trademark and Trade Dress Infringement Nintendo, the iconic Japanese gaming giant known for shaping the video game industry with hardware such as the Nintendo Switch, has recently filed a lawsuit against accessory manufacturer Genki.

The suit centers on alleged trademark and trade dress infringement relating to Genki’s promotion of Nintendo Switch 2 accessories and visual materials ahead of Nintendo’s official announcement of the console. According to official court filings obtained by our editorial team, Nintendo claims that Genki unlawfully used Nintendo Switch 2 trademarks and trade dress in public-facing 3D console mockups long before any authorized reveal.

Genki further attracted legal scrutiny when it publicly confirmed several rumored Nintendo Switch 2 features to media outlets and distributed renderings that prominently displayed modified or imitation Nintendo branding. The situation came to a head at CES 2025, the influential consumer technology conference in Las Vegas.

There, Nintendo’s legal representatives confronted Genki over the company’s presentation of Switch 2-related mockups and accessory prototypes.

The legal complaint asserts that these marketing actions created confusion among consumers and partners by implying an official relationship or endorsement between Genki and Nintendo, which did not exist.

In response, Nintendo’s attorneys have pursued legal action to protect the integrity and public perception of their upcoming hardware line. Genki, known for developing innovative hardware accessories compatible with platforms such as the Nintendo Switch, has established a reputation in the gaming community for products like the Covert Dock and portable Bluetooth audio solutions.

However, as of publication, Genki has not issued a public response or comment regarding Nintendo’s legal allegations.

The full details of Nintendo’s complaint are available in the publicly accessible lawsuit documentation. Nintendo’s defense of its intellectual property is consistent with previous actions to safeguard its hardware, games, and associated trademarks.

The company’s proactive approach reflects the significance Nintendo places on its globally recognized brands, particularly as it prepares for the anticipated launch of the Nintendo Switch 2.

With a dedicated user base and record-breaking sales milestones for the Nintendo Switch, the stakes for the next-generation console and its ecosystem remain high. Industry analysts will be closely following further developments in the case, while gamers and partners await official updates from both Nintendo and Genki.

As the legal proceedings continue, the outcome may set important precedents for how accessory makers interact with hardware platforms and manage marketing around unreleased devices. For breaking updates on this Nintendo Switch 2 lawsuit and other Nintendo news, stay tuned to our coverage and the official Nintendo communications channels.

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