Nintendo has confirmed a major retail and digital promotion for North American consumers: the Customer Appreciation Sale will run from September 13 through September 26 across the Nintendo eShop, the official Nintendo Store and participating retail locations.
The Kyoto-based company, Nintendo, framed the event as a broad, multi-channel promotion targeting Nintendo Switch owners and shoppers looking for discounts on games and hardware-adjacent products.
In its announcement, Nintendo described the event as "one of our largest promotions ever," and said the sale will include "30% off dozens of Nintendo Switch digital games and bundles, plus savings on select physical games, downloadable content, accessories, amiibo, and apparel." Rewritten for clarity: Nintendo says the Customer Appreciation Sale will be one of the company’s largest promotions, featuring 30 percent off dozens of digital Nintendo Switch games and bundles, together with additional discounts on selected physical releases, DLC, accessories, amiibo figures and apparel.
The company has confirmed the sale window and participating channels but has not published a detailed list of included titles or specific publishers.
Shoppers will be able to find discounted digital listings directly on the Nintendo eShop on Nintendo Switch, and through the online Nintendo Store; physical discounts will be available at the Nintendo Store and at participating retailers during the same period.
For Switch owners, the sale represents a clear opportunity to browse eShop promotions and compare bundle pricing in advance of the September 13 start date.
Amiibo, Nintendo’s NFC-enabled figures, are explicitly named among discounted categories and will be offered at reduced prices where stock and retailer participation allow.
Nintendo’s announcement reiterates the company’s continued use of timed, platform-wide promotions to drive seasonal sales and engagement.
Consumers interested in specific first-party or third-party titles should monitor the Nintendo eShop and Nintendo Store listings when the sale goes live, as Nintendo has not yet released the full slate of discounted games or DLC.
The Customer Appreciation Sale runs September 13–26 on Nintendo eShop, the Nintendo Store and at participating retail locations in North America.
Check official Nintendo channels and retailer listings at launch for the confirmed, itemized discounts.
The Kyoto-based company, Nintendo, framed the event as a broad, multi-channel promotion targeting Nintendo Switch owners and shoppers looking for discounts on games and hardware-adjacent products.
In its announcement, Nintendo described the event as "one of our largest promotions ever," and said the sale will include "30% off dozens of Nintendo Switch digital games and bundles, plus savings on select physical games, downloadable content, accessories, amiibo, and apparel." Rewritten for clarity: Nintendo says the Customer Appreciation Sale will be one of the company’s largest promotions, featuring 30 percent off dozens of digital Nintendo Switch games and bundles, together with additional discounts on selected physical releases, DLC, accessories, amiibo figures and apparel.
The company has confirmed the sale window and participating channels but has not published a detailed list of included titles or specific publishers.
Shoppers will be able to find discounted digital listings directly on the Nintendo eShop on Nintendo Switch, and through the online Nintendo Store; physical discounts will be available at the Nintendo Store and at participating retailers during the same period.
For Switch owners, the sale represents a clear opportunity to browse eShop promotions and compare bundle pricing in advance of the September 13 start date.
Amiibo, Nintendo’s NFC-enabled figures, are explicitly named among discounted categories and will be offered at reduced prices where stock and retailer participation allow.
Nintendo’s announcement reiterates the company’s continued use of timed, platform-wide promotions to drive seasonal sales and engagement.
Consumers interested in specific first-party or third-party titles should monitor the Nintendo eShop and Nintendo Store listings when the sale goes live, as Nintendo has not yet released the full slate of discounted games or DLC.
The Customer Appreciation Sale runs September 13–26 on Nintendo eShop, the Nintendo Store and at participating retail locations in North America.
Check official Nintendo channels and retailer listings at launch for the confirmed, itemized discounts.
