The sale runs from September 13 through September 26 and will be available across the Nintendo eShop, the official Nintendo Store, and participating retail locations.
Available products and offers may vary by retailer and sales channel.
The publisher described the Customer Appreciation Sale as a thank-you to Nintendo players for their continued support, noting that the promotion was made possible in part by tariff-related refunds.
Nintendo said the company absorbed most tariff-related costs, and those refunds helped enable the event.
That statement frames the sale as both a consumer-focused promotion and a response to recent commercial factors affecting pricing.
Key details
- Discount: 30% off dozens of digital Nintendo Switch games and bundles
- Dates: September 13 through September 26
- Platforms and channels: Nintendo eShop, Nintendo Store, and participating retail partners
- Additional savings: select physical games, downloadable content (DLC), accessories, amiibo, and apparel
- Availability: offers and products may vary by retailer and sales channel
For players on the current-generation platform and newer hardware, the announcement explicitly references both Nintendo Switch and Nintendo Switch 2 systems as supported platforms for many titles included in the sale.
Shoppers should confirm individual game compatibility and platform support on product pages in the Nintendo eShop or at participating retailers.
Nintendo recommends checking the Nintendo eShop and the Nintendo Store for the most up-to-date list of discounted titles and bundle inclusions.
Because participating retailers may carry different selections and run concurrent promotions, consumers looking for specific physical editions, DLC packs, or amiibo should verify local availability and terms.
The Customer Appreciation Sale represents one of Nintendo of America’s larger promotional events, offering a window for players to buy into Switch catalog favorites or pick up new content at reduced prices.
With the sale active from September 13 to September 26, customers have a two-week period to browse offers on the eShop, official store, and retail partners.