Nintendo has officially launched its highly anticipated 'My Mario' collection, bringing a new wave of Mario-themed toys, apparel, and interactive experiences aimed at young children and families.
Starting today, the vibrant line is available exclusively at the Nintendo New York and Nintendo San Francisco retail locations, with plans to expand into select mass retailers nationwide over the coming months. The My Mario collection was thoughtfully crafted to engage young children, their parents, and caregivers, encouraging imaginative play and enriching family time.
Collaboration with leading licensed partners such as Fisher-Price and TOMY has resulted in a variety of high-quality products that feature iconic characters and visuals from the beloved Super Mario series. In a statement reflecting Nintendo of America's mission to deliver smiles through play, the company emphasized the importance of creative engagement for children and families.
According to Nintendo, the My Mario line is intended “to inspire laughter and creativity in families while inviting the next generation to join Mario on his adventures.” Among the new merchandise are two distinctive wooden block sets: the Mario Wood Block Set (3 pieces) and the Mario & Friends Wood Block Set (30 pieces), each designed to introduce young fans to the world of Super Mario through tactile, open-ended play.
The collection also features fun and safe rattles, plush Mario toys, and Fisher-Price Little People My Mario figures, specially designed for toddlers and young children.
Additionally, the lineup includes a range of adorable onesies and toddler apparel, adorned with favorite Mushroom Kingdom characters, supporting both play and style. Beyond the Nintendo New York and San Francisco stores, the My Mario range is expanding into other markets.
Products now rolling out include the interactive 'Hello, Mario!' board book, published by Penguin Random House, and the Tomy Toomies My Mario bath toy line, launched to delight kids during bathtime. Enhancing the collection is a suite of digital play experiences.
Families can enjoy the whimsical 'It’s Me, Mario! Stop Motion Shorts,' available on the My Mario website and the official Play Nintendo YouTube channel.
There’s also a free 'Hello, Mario!' app, which allows children to interact with Mario via compatible smart devices and Nintendo Switch or Nintendo Switch 2 systems, further bridging physical and virtual play. The launch of the My Mario collection underscores Nintendo's ongoing dedication to expanding the Mario universe for audiences of all ages.
By combining traditional toys, interactive storytelling, and digital engagement, Nintendo continues to solidify its place as a leader in innovative, family-friendly entertainment.
Starting today, the vibrant line is available exclusively at the Nintendo New York and Nintendo San Francisco retail locations, with plans to expand into select mass retailers nationwide over the coming months. The My Mario collection was thoughtfully crafted to engage young children, their parents, and caregivers, encouraging imaginative play and enriching family time.
Collaboration with leading licensed partners such as Fisher-Price and TOMY has resulted in a variety of high-quality products that feature iconic characters and visuals from the beloved Super Mario series. In a statement reflecting Nintendo of America's mission to deliver smiles through play, the company emphasized the importance of creative engagement for children and families.
According to Nintendo, the My Mario line is intended “to inspire laughter and creativity in families while inviting the next generation to join Mario on his adventures.” Among the new merchandise are two distinctive wooden block sets: the Mario Wood Block Set (3 pieces) and the Mario & Friends Wood Block Set (30 pieces), each designed to introduce young fans to the world of Super Mario through tactile, open-ended play.
The collection also features fun and safe rattles, plush Mario toys, and Fisher-Price Little People My Mario figures, specially designed for toddlers and young children.
Additionally, the lineup includes a range of adorable onesies and toddler apparel, adorned with favorite Mushroom Kingdom characters, supporting both play and style. Beyond the Nintendo New York and San Francisco stores, the My Mario range is expanding into other markets.
Products now rolling out include the interactive 'Hello, Mario!' board book, published by Penguin Random House, and the Tomy Toomies My Mario bath toy line, launched to delight kids during bathtime. Enhancing the collection is a suite of digital play experiences.
Families can enjoy the whimsical 'It’s Me, Mario! Stop Motion Shorts,' available on the My Mario website and the official Play Nintendo YouTube channel.
There’s also a free 'Hello, Mario!' app, which allows children to interact with Mario via compatible smart devices and Nintendo Switch or Nintendo Switch 2 systems, further bridging physical and virtual play. The launch of the My Mario collection underscores Nintendo's ongoing dedication to expanding the Mario universe for audiences of all ages.
By combining traditional toys, interactive storytelling, and digital engagement, Nintendo continues to solidify its place as a leader in innovative, family-friendly entertainment.
