Nintendo Direct September 2025: Livestream Schedule, Key Times, and What to Expect

Nintendo Direct remains one of the most anticipated events in the gaming calendar, routinely serving as the launchpad for major announcements about upcoming Nintendo Switch games and franchises.

This September, Nintendo is once again set to capture the gaming world's attention with its Nintendo Direct presentation scheduled for September 12, 2025.

As is tradition, the event will be streamed live, offering fans and industry insiders a comprehensive look at new titles, software updates, and potential surprises for the months ahead. The September 2025 Nintendo Direct is confirmed to begin at 6 a.m.

Pacific Time, 8 a.m.

Central Time, and 9 a.m.

Eastern Time, ensuring fans across North America can tune in live.

Historically, September Direct presentations have been pivotal, often delivering updates on flagship series and revealing new third-party collaborations for the Nintendo Switch.

With a projected runtime of approximately 60 minutes, this edition promises extensive coverage of what’s next on both the Nintendo eShop and physical releases for the hybrid console. The developer’s longstanding approach of tightly-curated digital showcases continues to garner industry-wide attention, as Nintendo often reserves major announcements for these broadcasts.

Each Direct is livestreamed across Nintendo’s official channels, giving viewers an opportunity to experience world premieres and gameplay trailers in real time.

Jason Ganos, editor-in-chief at Nintendo Wire and prominent community voice, emphasized Nintendo's consistent tradition by noting that September Directs, "with rare exception, have become an annual staple where key updates and reveals keep the Switch ecosystem thriving." In the lead-up to this event, the community has been abuzz following verified reports—such as the discovery of a new web domain by NBCUniversal—hinting at a possible new Super Mario movie, potentially themed around the Super Mario Galaxy series.

This move signals ongoing collaboration between Nintendo and its film partners, expanding the reach of its flagship characters beyond gaming screens. Beyond entertainment tie-ins, past performance metrics underscore the importance of Nintendo Direct.

For instance, sales surges frequently follow high-profile game reveals, with recent Directs correlating to major spikes in Nintendo eShop activity.

The Switch, first launched in March 2017, has benefited considerably from these meticulously planned presentations, which help sustain user engagement well into the platform’s lifecycle. To catch the Nintendo Direct September 2025 live, tune in at the designated times—6 a.m.

PT, 8 a.m.

CT, or 9 a.m.

ET—via Nintendo’s official YouTube or Twitch channels.

Whether you’re looking forward to surprise game reveals, updates on much-anticipated sequels, or simply want to stay informed about the latest Nintendo Switch developments, this event is poised to deliver another memorable set of announcements from one of gaming’s most influential innovators.

Nintendo Switch Nintendo Nintendo Direct Switch Super Mario Galaxy Super Mario Bros. Movie NBCUniversal Nintendo Wire Wario64