Nintendo has officially confirmed that its My Mario product collection will launch across the United States and Europe beginning February 19, 2026.
Following a successful debut in Japan in August 2025, the My Mario series aims to deliver imaginative and interactive experiences for young audiences, parents, and caregivers who are eager to engage with beloved Mushroom Kingdom characters such as Mario, Luigi, Princess Peach, and Yoshi. Developed in collaboration with trusted partners TOMY and Simba, the My Mario line is meticulously designed to introduce children to the creative joy of playing alongside their favorite Super Mario friends.
With a focus on collaborative and open-ended play, these products combine tangible toys and digital experiences for a well-rounded approach to learning and fun. Statement from Nintendo affirms that every item in the My Mario collection is, "developed to provide thoughtful creative play, encouraging children and families to explore imaginative worlds side-by-side with Mario and friends." The initial wave of My Mario products will be available on February 19, 2026, at Nintendo New York and Nintendo San Francisco stores in the US.
European consumers can access the collection through the My Nintendo Store, with additional brick-and-mortar retail rollouts across the United States planned for later in the spring.
Nintendo notes that availability in European stores will "continue to expand throughout the year." Key products arriving in Europe on launch day include two innovative wooden block sets: the 3-piece Mario Wood Block Set and the more expansive 30-piece Mario & Friends Wood Block Set.
Both sets showcase iconic items and characters from the Super Mario series, providing children with engaging, hands-on play opportunities. Complementing the physical toys is the "Hello, Mario!" app, a digital platform for smart devices and Nintendo Switch.
This intuitive app enables children, parents, and caregivers to interact and playfully learn with Mario and friends.
The app launches as a free download on the Apple App Store, Google Play, and via Nintendo eShop—compatible with both Nintendo Switch and Nintendo Switch 2—on February 19, 2026. Additionally, the My Mario lineup features "It’s Me, Mario!", a stop-motion animation series intended to bring whimsical Mushroom Kingdom adventures to life.
Simba is also launching soft toys, including Mario-themed rattles and plush figures, further expanding the sensory and educational value of the collection. Nintendo has outlined even more My Mario products set for a near-future release.
These include a range of apparel aimed at infants and toddlers, the TOMY Toomies My Mario collection with bath toys and water squirters inspired by Super Mario icons, and an interactive Hello, Mario! board book. By expanding the My Mario lineup to Western markets, Nintendo continues its tradition of combining innovative game design with meaningful, family-focused experiences.
With products arriving shortly in flagship stores and online, fans worldwide can look forward to a playful new way to bring the magic of Mario into their homes.
Following a successful debut in Japan in August 2025, the My Mario series aims to deliver imaginative and interactive experiences for young audiences, parents, and caregivers who are eager to engage with beloved Mushroom Kingdom characters such as Mario, Luigi, Princess Peach, and Yoshi. Developed in collaboration with trusted partners TOMY and Simba, the My Mario line is meticulously designed to introduce children to the creative joy of playing alongside their favorite Super Mario friends.
With a focus on collaborative and open-ended play, these products combine tangible toys and digital experiences for a well-rounded approach to learning and fun. Statement from Nintendo affirms that every item in the My Mario collection is, "developed to provide thoughtful creative play, encouraging children and families to explore imaginative worlds side-by-side with Mario and friends." The initial wave of My Mario products will be available on February 19, 2026, at Nintendo New York and Nintendo San Francisco stores in the US.
European consumers can access the collection through the My Nintendo Store, with additional brick-and-mortar retail rollouts across the United States planned for later in the spring.
Nintendo notes that availability in European stores will "continue to expand throughout the year." Key products arriving in Europe on launch day include two innovative wooden block sets: the 3-piece Mario Wood Block Set and the more expansive 30-piece Mario & Friends Wood Block Set.
Both sets showcase iconic items and characters from the Super Mario series, providing children with engaging, hands-on play opportunities. Complementing the physical toys is the "Hello, Mario!" app, a digital platform for smart devices and Nintendo Switch.
This intuitive app enables children, parents, and caregivers to interact and playfully learn with Mario and friends.
The app launches as a free download on the Apple App Store, Google Play, and via Nintendo eShop—compatible with both Nintendo Switch and Nintendo Switch 2—on February 19, 2026. Additionally, the My Mario lineup features "It’s Me, Mario!", a stop-motion animation series intended to bring whimsical Mushroom Kingdom adventures to life.
Simba is also launching soft toys, including Mario-themed rattles and plush figures, further expanding the sensory and educational value of the collection. Nintendo has outlined even more My Mario products set for a near-future release.
These include a range of apparel aimed at infants and toddlers, the TOMY Toomies My Mario collection with bath toys and water squirters inspired by Super Mario icons, and an interactive Hello, Mario! board book. By expanding the My Mario lineup to Western markets, Nintendo continues its tradition of combining innovative game design with meaningful, family-focused experiences.
With products arriving shortly in flagship stores and online, fans worldwide can look forward to a playful new way to bring the magic of Mario into their homes.
