McDonald’s Japan Announces Street Fighter Collaboration Featuring Exclusive Burgers and Retro Sprite Ads

McDonald’s Japan Unveils Street Fighter Collaboration Featuring Themed Burgers and Classic Sprite Advertisements McDonald’s Japan has officially announced a groundbreaking collaboration with Capcom’s legendary Street Fighter series.

Celebrated as one of the most influential fighting game franchises, Street Fighter has continued to impact pop culture since its debut in 1987.

Now, fans in Japan can look forward to a unique culinary experience as three limited edition burgers, each inspired by iconic characters Ryu, Chun-Li, and Ken, are set to hit McDonald’s menus nationwide beginning October 22, 2025. The highly anticipated McDonald’s x Street Fighter collaboration showcases the following exclusive burger creations: - **Ryu: Burnt Garlic Mayonnaise Egg Teriyaki Burger** - **Chun-Li: Yurinchi Fried Chicken Mayonnaise Burger** - **Ken: Triple Cheese Burger** Each burger is carefully crafted to reflect the distinct personalities and backgrounds of the characters they represent.

The Ryu burger combines robust garlic flavor with classic teriyaki and egg, echoing the character’s intense and focused combat style.

Chun-Li’s menu item draws from Chinese culinary influences, highlighting fried chicken and a rich mayonnaise sauce, while the Ken burger delivers a bold triple cheese blend, aligning with the character’s flashy, American-inspired flair. Apart from the special menu, the collaboration stands out for its nostalgic promotional campaign.

McDonald’s Japan has released a series of 2D animated advertisements featuring original Street Fighter pixel art, recreating classic spritework from the beloved arcade titles.

These animated spots capture Ryu, Chun-Li, and Ken introducing their respective burgers in true arcade-era style, resonating with long-time fans of the franchise.

The official announcement, shared through McDonald’s Japan’s X (formerly Twitter) account, quickly garnered attention for its faithful tribute to Capcom’s original art direction.

In a statement accompanying the campaign, McDonald’s Japan remarked that the collaboration aims to bring together "the excitement of classic video game culture with the flavors of our new burger lineup." Street Fighter, developed by Capcom, remains one of the best-selling video game series globally, boasting over 49 million units sold as of 2024.

The franchise’s enduring appeal has led to numerous cross-media collaborations, but this partnership with McDonald’s Japan stands out for its creative approach and attention to detail. The Street Fighter-themed burgers will be available for a limited time starting October 22, 2025, at participating McDonald’s locations across Japan.

With Capcom and McDonald’s both known for setting industry standards in their respective fields, this collaboration offers fans a chance to celebrate gaming culture in a fun, delicious way. For the latest updates on the McDonald’s Japan x Street Fighter collaboration and other gaming industry news, stay tuned.

Capcom Japan Street Fighter McDonald’s McDonald’s Japan Ryu Chun-Li Ken