Street Fighter-Themed Burgers Arrive at McDonald’s Japan in Capcom Collaboration

McDonald’s Japan and Capcom Unite for Exclusive Street Fighter-Themed Burgers In a creative crossover set to excite fans of both fast food and classic fighting games, McDonald’s Japan has joined forces with legendary video game developer Capcom to launch an exclusive series of Street Fighter-themed burgers.

This unique partnership celebrates the iconic Street Fighter franchise—renowned for its global popularity and competitive scene—and will be available across McDonald’s Japan locations from October 22, 2025, for a limited time only.

The collaboration, officially unveiled via McDonald’s Japan’s social media, is highlighted by a witty “Street Burger” animated campaign.

The animation draws inspiration from the distinct pixel-art and energetic style of Street Fighter II: Super Turbo, inviting fans to indulge in both nostalgia and inventive culinary creations.

In the promotional clip, beloved characters including Ryu, Ken, and Chun-Li are seen battling in classic Street Fighter fashion as they unveil three special menu items. The themed burger lineup features: - The Ryu “Burnt Garlic Mayonnaise Egg Teriyaki Burger,” a flavor-packed offering incorporating teriyaki sauce, a fried egg, and the deep umami of burnt garlic mayonnaise.

The campaign animation humorously depicts Ryu crafting this robust combination while facing off against a fictional restaurant, “Goukinalds.” - Ken’s signature item—a hearty triple cheeseburger—rests on satisfying simplicity.

In the corresponding animation, Ken faces off against rival M.

Bison, set against the familiar backdrop of a McDonald’s sign, blending the worlds of gaming and fast food culture. - Chun-Li’s unique “Yurinchi Fried Chicken Mayonnaise Burger” introduces a fusion of Japanese fried chicken and creamy mayonnaise, capturing Chun-Li’s dynamic energy in an animated showdown with Guile. To further entertain long-time fans, the “Street Burger” animation includes charming tributes, such as Zangief spinning with trays and Akuma playfully humming the McDonald’s theme song, all presented in a retro game art aesthetic.

The nostalgic campaign has drawn positive reactions for capturing the spirit of the Super Turbo era, even utilizing modern animation techniques layered over vintage sprite art. This exclusive Street Fighter menu will only be available at McDonald’s Japan for a limited period starting October 22, 2025, reinforcing the rising trend of video game-inspired promotions across the global fast food industry.

With Capcom’s Street Fighter legacy continuing to thrive on multiple platforms, including the Nintendo Switch and eShop, this collaboration serves as a memorable convergence of digital entertainment and culinary innovation. McDonald’s Japan has a history of successful themed campaigns, previously featuring other gaming and anime icons, exemplifying the cultural synergy between interactive entertainment and everyday life in Japan.

Fans visiting Japan this autumn should not miss the opportunity to experience these one-of-a-kind Street Fighter burgers and enjoy a taste of gaming history in partnership with Capcom.

Capcom Japan Street Fighter Ryu Ken McDonald’s Chun-Li McDonald’s Japan Akuma Zangief Super Turbo Goukinalds Guile M. Bison