Published on: August 06, 2025
McDonald's Japan and The Pokémon Company have officially unveiled a new Pokémon-themed Happy Meal (Happy Set) collaboration scheduled for August 2025, bringing a wave of excitement for Pokémon fans and collectors.
This month-long partnership features an exclusive lineup of collectible toys and promotional trading card game (TCG) items, cementing the enduring popularity of both brands.
Starting on August 8, 2025, McDonald's Japan customers can purchase a special Pokémon Happy Meal that comes with one of several exclusive Pokémon toys.
The first wave, available from August 8 to August 14, includes figurines of Pikachu, Charmander, Squirtle, and Mega Lucario—iconic characters from Nintendo and The Pokémon Company’s beloved franchise.
These figures are expected to be a sought-after addition for children and fans alike, reflecting the continued synergy between the fast-food giant and the enduring Pokémon brand.
The collaboration’s second wave runs from August 15 to August 21, offering toys featuring Eevee, Bulbasaur, and Mega Charizard.
The staggered release strategy is designed to encourage repeat visits and maximize engagement throughout the campaign.
Both batches of toys will be available exclusively while supplies last, heightening their collectible appeal.
In addition to the toys, McDonald’s Japan will offer limited-edition Pokémon promo cards, each adorned with the signature McDonald’s logo.
These special cards will be distributed to Happy Meal customers during the first three days of the collaboration, from August 8 to August 11, creating a sense of urgency for dedicated Pokémon Trading Card Game collectors.
A representative from McDonald's Japan stated that the campaign aims to deliver "unique and memorable experiences for families and Pokémon fans by combining the joy of Happy Meals with the rich world of Pokémon." The Happy Set campaign follows a long tradition of successful tie-ins between McDonald's and The Pokémon Company, events that historically drive increased restaurant traffic and generate social media buzz in Japan.
This collaboration is part of a broader effort to connect the Pokémon brand with new generations through multi-platform experiences, from gaming on Nintendo Switch to special merchandise launches and televised anime series.
The Pokémon Company has maintained a strong presence across various sectors of the entertainment industry since the franchise’s debut in 1996, with McDonald’s serving as a longstanding promotional partner.
For more details on the Pokémon Happy Meal campaign, including images of the toys and official terms, fans are encouraged to visit McDonald's Japan’s official website and social media channels.
Given the limited availability of both toys and promo cards, early visits are recommended.
The Pokémon Happy Meal campaign at McDonald's Japan begins August 8, 2025, and is expected to draw significant attention from Pokémon enthusiasts, collectors, and families across the country.
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