Like a Dragon Nendoroids Now Available for Pre-Order on PlayAsia: Kazuma Kiryu and Kasuga Ichiban Join Collector Lineup

Fans of SEGA's celebrated Like a Dragon (formerly Yakuza) series have a new reason to celebrate: officially licensed Nendoroid figurines of protagonists Kazuma Kiryu and Kasuga Ichiban are now available for pre-order on PlayAsia.

These detailed collectibles offer both longtime and new followers of the franchise a chance to bring a piece of Kamurocho to their personal collections.

Produced by Good Smile Company, the Nendoroid line is renowned in the gaming industry for its high-quality craftsmanship, interchangeable parts, and charming super-deformed designs.

The release of both Kiryu and Ichiban as Nendoroids underscores the enduring popularity of the Like a Dragon series, which first debuted on PlayStation hardware in 2005 and has since expanded across platforms, including the Nintendo Switch. Each Nendoroid is priced at $51.99 and includes a variety of accessories and interchangeable facial expressions drawn from the characters' in-game personas.

The Kazuma Kiryu Nendoroid features three distinct faces (serious, battle-ready, and singing), as well as props such as a microphone, cigarette, and the iconic traffic cone — all instantly recognizable to fans.

Meanwhile, the Kasuga Ichiban Nendoroid comes equipped with three faces (smiling, battle, and contented) and accessories like his signature baseball bat, an energy drink, and a smartphone.

Both figures also offer customizable posing options for enhanced display flexibility. Pre-orders for these Nendoroids are open on PlayAsia and will close on June 19, 2025.

Fans have until then to secure their figurines before they become a sought-after item within the collector community.

PlayAsia is also promoting an exclusive deal for Nintendo Wire readers, who can use the promo code NWIRE2025 at checkout to receive a 5% discount on each Nendoroid purchase—a savings of $2.50 per figure. The Like a Dragon franchise, developed by Ryu Ga Gotoku Studio under SEGA, continues to find success on Nintendo platforms, with recent announcements such as Yakuza 0: Director’s Cut slated for the upcoming Nintendo Switch 2.

As the series broadens its reach and celebrates new milestones, the launch of these Nendoroids marks another significant moment for fans eager to celebrate their favorite protagonists in collectible form. Collectors and enthusiasts interested in securing these new Nendoroids should act before the pre-order window closes.

For further information and ongoing news about the Like a Dragon series—including forthcoming releases for Nintendo Switch—visit PlayAsia or consult official channels for updates.

Yakuza Like a Dragon Kazuma Kiryu PlayAsia Nendoroid SEGA Kasuga Ichiban Nintendo Switch