Nintendo and Family Mart Launch Official Kirby Collaboration in Japan

Nintendo has unveiled an exciting partnership with Family Mart, one of Japan’s largest convenience store chains, to bring fans an exclusive Kirby collaboration.

Beginning November 11th, Family Mart locations across Japan will offer a special lineup of Kirby-themed food items, snacks, and exclusive merchandise inspired by the beloved Nintendo character. Kirby, the iconic pink hero from HAL Laboratory’s long-running game series, has been a staple in Nintendo’s lineup since his debut in 1992.

His recent popularity surge on the Nintendo Switch—including the acclaimed releases 'Kirby and the Forgotten Land' and 'Kirby's Dream Buffet'—has contributed to the character’s status as a cultural phenomenon in Japan and abroad.

This collaboration represents Nintendo’s ongoing efforts to engage fans outside the digital space through innovative cross-promotions with major retailers. According to Nintendo’s official statement, the collaboration includes a variety of uniquely designed Kirby snacks and food products, offering fans not only delicious treats but also collectible packaging.

In addition to the consumables, Family Mart will stock a range of Kirby-themed merchandise, allowing enthusiasts to commemorate the partnership with limited-edition goods that will be available only while supplies last. A spokesperson for Family Mart expressed enthusiasm about the collaboration, emphasizing that the initiative aims to "bring joy and a sense of adventure to everyday life, much like Kirby himself does in Nintendo’s games." With over 16,000 Family Mart stores throughout Japan, the limited-run Kirby products are set to reach fans in every region, further solidifying Kirby’s place in popular culture. This collaboration follows a history of Nintendo leveraging its characters and game franchises in creative marketing campaigns, from Super Mario-themed merchandise to large-scale events like Nintendo Direct presentations.

The Kirby x Family Mart campaign invites both longtime fans and new players to experience Kirby’s charm in a new way, blending the worlds of gaming and everyday convenience. With the Kirby collaboration launching on November 11th exclusively through Family Mart outlets, Nintendo continues to expand its brand reach beyond the Nintendo Switch and eShop, celebrating its legendary characters within Japanese daily life.

For more information on the lineup of products and sales locations, fans are encouraged to visit the official Family Mart and Nintendo websites.

Kirby Nintendo Japan Family Mart