Sonic 35th Anniversary Stream: SEGA Japan Confirms Sonic Pico Park Update and Sonic Racing CrossWorlds DLC

SEGA Japan will mark the Sonic the Hedgehog 35th anniversary with a dedicated livestream on 24 June at 7:00 p.m.

JST, promising updates on Sonic Pico Park, an upcoming DLC for Sonic Racing CrossWorlds, and world premiere announcements.

The Sonic franchise, created by Sonic Team and first launched on the Sega Genesis/Mega Drive in 1991, has since appeared across consoles and digital stores, including multiple releases on Nintendo Switch and its eShop.

Event overview

SEGA's Japanese anniversary stream is scheduled for 24 June at 19:00 JST.

SEGA also announced a separate Western celebration the previous day, 23 June, with a birthday broadcast at 9:30 a.m.

PT / 5:30 p.m.

UK hosted by Jacki Jing, GamesCage, and RogersBase.

Guests and behind-the-scenes segments

SEGA said the Japanese stream will feature special video segments examining the development of classic Sonic titles and will include appearances from core team members.

The publisher confirmed that attending guests include Sonic Creative Director Kazuyuki Hoshino; Sonic series producers Shun Nakamura and Sachiko Kawamura; sound directors Tomoya Ohtani and Jun Senoue; series directors Katsuyuki Shigihara and Morio Kishimoto; game planner and Sonic story supervisor Eitaro Toyoda; Sonic Racing: CrossWorlds Creative Director Ken Kobayakawa; and SEGA sound creator Kanon Okuni.

Rewritten in journalistic terms, SEGA will bring together senior creative staff — including Hoshino, Nakamura and Kawamura — alongside the series' longtime audio leads and directors to discuss development history and new content plans.

What to expect

SEGA's outline for the stream highlights three main pillars: news for Sonic Pico Park, details about the Sonic Racing CrossWorlds DLC, and at least one world premiere reveal.

While SEGA has not listed every item on the program, the confirmed talent roster signals a mix of retrospective material on the franchise's past and concrete updates on upcoming releases.

Why it matters

The 35th anniversary is a milestone for one of gaming's most recognizable IPs.

Sonic Team's involvement and the presence of veteran sound and design leads increase the likelihood that fans will see meaningful content for both long-time and recent Sonic releases across platforms such as Nintendo Switch.

For viewers, SEGA's two-day slate of broadcasts — the Western show on 23 June and the Japan-focused stream on 24 June — offers a global celebration of the franchise's history and next steps.

Where to watch

SEGA listed the streams on its official channels; viewers should check SEGA's social feeds and official website for direct links and regional viewing instructions.