Fisher-Price and Nintendo have officially joined forces to roll out the first-ever Super Mario-themed Little People product line, inviting a new generation of fans into the iconic Mushroom Kingdom universe.
Titled the Little People My Mario series, this collaboration leverages Nintendo's beloved Super Mario franchise and Fisher-Price's trusted reputation in early childhood play, ensuring that toddlers and their families can embark on imaginative adventures inspired by video game history.
The Little People My Mario range is specifically crafted for toddlers, combining interactive elements and familiar Super Mario characters in a format tailored to small hands.
The series aims to connect family generations through play—giving parents and relatives who grew up navigating Mario's platforming quests a playful bridge to share their nostalgia and spark imaginative storytelling with younger children.
Fisher-Price emphasizes that these toys not only provide entertainment but also support the development of key skills, including fine motor coordination and creative exploration. Brian Fitzharris, Senior Vice President and General Manager at Fisher-Price, highlighted the significance of the cross-brand partnership.
"Super Mario has delighted families for generations—just like Little People," Fitzharris stated in a press release.
"By uniting these timeless worlds, we're giving parents the chance to revisit a cherished part of their own childhoods and introduce it to toddlers through thoughtfully designed play.
It’s a unique way to elevate family moments with something both classic and new." The Little People My Mario collection launched with three distinct product levels: - **Level 1: Fisher-Price Little People My Mario Figures** (MSRP $4.99 – $21.59): Available as individual figures or in a six-pack set, this range features iconic Super Mario characters including Mario, Luigi, Princess Peach, Toad, Yoshi, Bowser, and Fire Mario.
Each figure is perfectly sized for young children to grasp, move, and create their own Mushroom Kingdom adventures. - **Level 2: Fisher-Price Little People My Mario Bowser’s Airship** (MSRP $26.99): This engaging push-along vehicle brims with preschooler-friendly activities.
The Bowser’s Airship includes a cannonball launcher, interactive bat-at spinners, and a trapdoor pipe for drop-through play.
As the ship is pushed forward, it rocks in a wave-like motion, mimicking Bowser’s in-game airship for a dynamic play experience. - **Level 3: Fisher-Price Little People My Mario Mario’s Adventure Playset** (MSRP $53.99): Inspired by memorable Super Mario moments, this playset offers activities such as coin collection and dodging Chain Chomp, all accompanied by authentic music and sounds.
With accessible features designed for toddlers, children can stage their own big-time Mario adventures and discover new ways to play together. This partnership between Fisher-Price and Nintendo demonstrates a shared commitment to quality and innovation in children's products, further cementing Super Mario’s status as a cross-generational phenomenon.
The Little People My Mario toys are now available through various retailers and online platforms, offering families an engaging way to bring Nintendo’s Mushroom Kingdom home. As the Super Mario brand continues to thrive on modern platforms like the Nintendo Switch and eShop, this collaboration ensures that the spirit of play remains accessible to gamers of all ages.
Fisher-Price’s Little People My Mario range stands as an exemplary model of how classic gaming experiences can inspire meaningful, hands-on fun for the next generation.
Titled the Little People My Mario series, this collaboration leverages Nintendo's beloved Super Mario franchise and Fisher-Price's trusted reputation in early childhood play, ensuring that toddlers and their families can embark on imaginative adventures inspired by video game history.
The Little People My Mario range is specifically crafted for toddlers, combining interactive elements and familiar Super Mario characters in a format tailored to small hands.
The series aims to connect family generations through play—giving parents and relatives who grew up navigating Mario's platforming quests a playful bridge to share their nostalgia and spark imaginative storytelling with younger children.
Fisher-Price emphasizes that these toys not only provide entertainment but also support the development of key skills, including fine motor coordination and creative exploration. Brian Fitzharris, Senior Vice President and General Manager at Fisher-Price, highlighted the significance of the cross-brand partnership.
"Super Mario has delighted families for generations—just like Little People," Fitzharris stated in a press release.
"By uniting these timeless worlds, we're giving parents the chance to revisit a cherished part of their own childhoods and introduce it to toddlers through thoughtfully designed play.
It’s a unique way to elevate family moments with something both classic and new." The Little People My Mario collection launched with three distinct product levels: - **Level 1: Fisher-Price Little People My Mario Figures** (MSRP $4.99 – $21.59): Available as individual figures or in a six-pack set, this range features iconic Super Mario characters including Mario, Luigi, Princess Peach, Toad, Yoshi, Bowser, and Fire Mario.
Each figure is perfectly sized for young children to grasp, move, and create their own Mushroom Kingdom adventures. - **Level 2: Fisher-Price Little People My Mario Bowser’s Airship** (MSRP $26.99): This engaging push-along vehicle brims with preschooler-friendly activities.
The Bowser’s Airship includes a cannonball launcher, interactive bat-at spinners, and a trapdoor pipe for drop-through play.
As the ship is pushed forward, it rocks in a wave-like motion, mimicking Bowser’s in-game airship for a dynamic play experience. - **Level 3: Fisher-Price Little People My Mario Mario’s Adventure Playset** (MSRP $53.99): Inspired by memorable Super Mario moments, this playset offers activities such as coin collection and dodging Chain Chomp, all accompanied by authentic music and sounds.
With accessible features designed for toddlers, children can stage their own big-time Mario adventures and discover new ways to play together. This partnership between Fisher-Price and Nintendo demonstrates a shared commitment to quality and innovation in children's products, further cementing Super Mario’s status as a cross-generational phenomenon.
The Little People My Mario toys are now available through various retailers and online platforms, offering families an engaging way to bring Nintendo’s Mushroom Kingdom home. As the Super Mario brand continues to thrive on modern platforms like the Nintendo Switch and eShop, this collaboration ensures that the spirit of play remains accessible to gamers of all ages.
Fisher-Price’s Little People My Mario range stands as an exemplary model of how classic gaming experiences can inspire meaningful, hands-on fun for the next generation.
