Sega Force magazine history: Inside Europress Impact’s early-90s Sega publication

Sega Force magazine history and legacy

Sega Force emerged at the start of 1992 amid a vibrant UK games-media landscape shaped by the rise of Japanese consoles and the popularity of the Master System and Mega Drive.

Conceived by Zzap!64 and Crash veterans Roger Kean and artist Oli Frey, Sega Force was developed as part of Europress’s expansion into specialist publications after Europress purchased Newsfield in 1991 and folded the title into its newly-created Europress Impact imprint.

Launch, editorial approach, and visual identity

When the first issue reached newsstands in early 1992, Sega Force carried a familiar editorial DNA that reflected its creators’ Newsfield roots, but it distinguished itself through Oli Frey’s cover and interior art.

Frey adopted a Japanese-influenced aesthetic—reportedly drawing inspiration from Katsuhiro Otomo’s Akira and echoing the chibi staff caricatures popularized elsewhere—which gave the magazine a unique visual identity.

Frey, who died in 2022, supplied bespoke anime-style illustrations that accompanied reviews and features.

Rewritten statement of the magazine’s tone

Contemporaneous commentary on the magazine noted that Frey’s interior illustrations often pushed boundaries: several pieces contained explicit violent or sexual elements that raised concerns among some parents and readers about suitability for younger audiences.

Sister titles and publication changes

Europress Impact expanded its roster quickly.

N-Force, a Nintendo-focused sister magazine, launched in July 1992 and covered Nintendo consoles of the era.

Amiga Force arrived later in 1992 to cover the Amiga scene.

After 19 issues, Sega Force was reorganized into two separate publications—Sega Force Mega and Sega Master Force—to reflect platform-specific coverage.

From N-Force came SNES Force as a spin-off, while N-Force continued to carry NES content until its cancellation in 1993.

End of the publisher and lasting significance

All of Europress Impact’s magazines ceased when the publisher, later operating as Impact Magazines, was forced into administration.

Despite a relatively brief run, Sega Force is remembered for its combination of hardcore Sega coverage, bold artwork, and its role in the early-1990s UK magazine boom.

Archival scans and retrospectives—including coverage on Time Extension—have preserved the magazine’s distinctive visual and editorial legacy for retro gaming historians and collectors.