Chuck's Arcade Expands: 10 New Locations Bring Adult-Focused Retro Gaming to the US

Chuck E.

Cheese, an iconic name in family entertainment, has officially re-entered the spotlight with the launch of 10 Chuck's Arcade locations across the United States.

This new initiative marks a bold shift for the brand, which has been a staple of family fun since its founding in 1978 by Nolan Bushnell and Gene Landrum.

Now under the guidance of parent company CEC Entertainment, Chuck E.

Cheese aims to capture the growing enthusiasm for retro gaming among adults and nostalgic fans. The newly established 'Chuck's Arcade' locations cater exclusively to adults, as stated in a recent company press release referenced by CNN and USA Today.

These arcades are specifically designed "for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens." At Chuck's Arcade, visitors can expect a thoughtfully curated mix of beloved retro cabinets, including Ms.

Pac-Man, Galaga, Mortal Kombat, Donkey Kong, and Centipede, alongside popular modern titles such as Halo: Fireteam Raven and Connect Four Hoops.

The bountiful selection of games ensures that both vintage enthusiasts and contemporary gamers find something to enjoy. Currently, 10 Chuck's Arcade locations are in full operation throughout the U.S.

The arcades can be found in St.

Petersburg, Florida; Trumbull, Connecticut; Oklahoma City and Tulsa, Oklahoma; Victor, New York; Buford, Georgia; El Paso, Texas; Nashua and Salem, New Hampshire; and Kansas City, Missouri.

The eleventh location is slated to open its doors this August at Brea Mall in California, further expanding the reach of this nostalgic brand. Each location features a unique design to differentiate the experience, but all include a non-animated, life-size statue of Chuck E.

Cheese or another member of Munch’s Make Believe Band—a respectful nod to the company’s storied past.

Certain locations supplement the arcade experience with merchandise, offering classic logo apparel, collectible toys, novelty candies, and prize redemption items.

For those visiting the Kansas City outlet, there's an added bonus: an in-house food service, giving guests extra incentive to linger and play. Chuck E.

Cheese was for decades a symbol of wholesome childhood entertainment, but CEC Entertainment—its current owner—sees this adult-oriented arcade concept as a savvy way to capitalize on the retro gaming resurgence and expand the brand's audience.

As the USA Today feature noted, this expansion comes just five years after CEC Entertainment filed for bankruptcy in 2020, a period marked by significant setbacks for the company. However, the success story has taken a turn since then.

According to statements from CEC Entertainment, the company’s revitalization efforts included the remodeling of 475 Chuck E.

Cheese locations across the United States.

This large-scale update reportedly allowed the brand to return to its pre-pandemic revenue levels in 2023. Chuck's Arcade signals a notable shift in strategy for the Chuck E.

Cheese brand and its parent company.

With its focus on adult gamers, retro Nintendo classics like Donkey Kong, and an evolving entertainment model, these new locations offer a bridge between the charm of arcade history and the contemporary demand for immersive, nostalgic experiences.

US Xbox Series X|S arcade arcade games Chuck's Arcade Chuck E. Cheese CEC Entertainment Donkey Kong Nintendo Ms. Pac-Man Galaga Mortal Kombat Halo: Fireteam Raven Connect Four Hoops Munch’s Make Believe Band Brea Mall