Hershey Partners with The Pokémon Company for Collectible Pokéball Kisses and Chocolate Bars

In an exciting collaboration that bridges the worlds of confectionery and gaming nostalgia, The Hershey Company has joined forces with The Pokémon Company to introduce a special range of Pokémon-themed Hershey's Kisses and chocolate bars.

Set to ignite the passion of collectors and Pokémon fans alike, this limited-edition launch celebrates the beloved original 151 Pokémon popularized by the classic Pokémon Red and Blue games. The new Hershey's Kisses collection features chocolates wrapped in unique, collectible foil designs inspired by Pokéballs.

Inside each wrapper, fans will discover an image depicting one of the original Pokémon.

This tie-in marks a creative fusion of two iconic brands, offering consumers not only a sweet treat, but also the excitement of discovery and collecting—a core tenet of the Pokémon universe. Ashley Reeb, Senior Associate Brand Manager at The Hershey Company, commented on the partnership, stating that the collaboration merges the enduring popularity of Hershey's Kisses with the thrill of collecting and sharing Pokémon, transforming the simple act of enjoying chocolate into an engaging fan experience.

The company anticipates that these special-edition foils will generate friendly competition and further unite fans over their shared love for Hershey's milk chocolate and Pokémon. For dedicated collectors, Hershey is also introducing an exclusive, limited-edition display case designed to showcase the complete set of collectible Kisses.

Sold on a first-come, first-served basis, prospective buyers will need to sign up for both a Hersheyland account and a Pokémon account to secure a case.

This move underscores the increasing trend of blending physical and digital engagement in promotional campaigns. Beyond Hershey's Kisses, the collaboration extends to Pokémon-themed chocolate bars, available in a variety of designs.

Consumers can choose from 12 unique wrappers for the full-size bars and 18 variants for the snack-size options, making the range a must-have for Pokémon completionists and candy lovers alike. This promotional event coincides with ongoing developments in the Pokémon video game franchise.

Most recently, Pokémon Scarlet and Violet, which launched on the Nintendo Switch platform in November 2022, received a free performance update coinciding with the anticipation for Nintendo's next-generation hardware, often referred to as the Switch 2.

These updates aim to enhance gameplay experiences for millions of Nintendo fans worldwide, further cementing Pokémon’s position as one of gaming’s most enduring legacies. The Hershey and Pokémon crossover is a testament to the wide-reaching cultural impact of both brands and highlights how gaming collaborations continue to expand beyond the screen, delighting fans across generations and tastes.

Pokémon The Pokémon Company Pokémon Company The Hershey Company Hershey's Kisses Pokémon Red and Blue Nintendo Switch Pokémon Scarlet and Violet