Kirby x Heinz Collaboration Returns: Limited Edition Ketchup Bottles Coming to Japan in June 2025

Heinz has announced a renewed collaboration with acclaimed Japanese developer HAL Laboratory and Nintendo, bringing back the much-celebrated Kirby x Heinz tomato ketchup bottles to Japanese retailers in June 2025.

Following the overwhelming success of their initial 2024 partnership, this unique synergy between an iconic gaming franchise and a leading food manufacturer is set to enthrall both Nintendo Switch fans and condiment collectors alike. The 2024 launch of Kirby x Heinz ketchup bottles resonated strongly with consumers and collectors, quickly selling out thanks to their distinctive artwork featuring Nintendo’s beloved Kirby character.

For 2025, the collaboration will expand the offering, with limited edition, upside-down bottles.

Shoppers can look forward to collecting three vibrant and playful Kirby-themed designs, each capturing the whimsical spirit that both the HAL Laboratory team and Nintendo are known for. According to Heinz’s official Japanese press release, these Kirby-themed ketchup bottles will only be available in a strictly limited quantity, encouraging fans to act fast when they arrive on shelves this June.

The 2025 collaboration has been carefully curated to elevate both the aesthetic of Heinz’s popular tomato ketchup and provide fresh appeal to Nintendo and Kirby fans.

In addition to the newly designed bottles, Heinz is introducing a highly anticipated giveaway as part of the 2025 campaign.

Consumers in Japan will have a chance to win one of 1,000 exclusive keychains, featuring a keystone-style design that proudly displays both the iconic Heinz logo and the ever-charming Kirby.

This collectible keychain will no doubt become a sought-after treasure for Nintendo merchandise enthusiasts.

This ongoing partnership highlights Nintendo’s enduring commitment to cross-industry collaborations that engage their global fanbase outside the confines of video game consoles and the Nintendo eShop.

Kirby, one of HAL Laboratory’s most beloved creations, remains a cornerstone of Nintendo’s merchandising and media strategy, regularly appearing in Nintendo Direct presentations and celebrated for his lasting appeal on the Nintendo Switch platform.

The 2025 Kirby x Heinz ketchup bottles will be available in select stores across Japan starting June 2025.

With three exclusive designs and the addition of the limited-edition keychain giveaway, the partnership reaffirms HAL Laboratory, Nintendo, and Heinz’s collective ability to connect with fans through creative, cross-promotional campaigns.

Kirby Nintendo Japan HAL Laboratory Heinz HAL Nintendo Switch