Hasbro and Nintendo have announced a licensed toy line based on The Legend of Zelda franchise, with products set to arrive in 2027 and an initial reveal planned for San Diego Comic-Con (July 23–26, 2026).
The first wave will include three 6-inch scale figures, according to an official press release from Hasbro.
Background and industry context
The Legend of Zelda is one of Nintendo’s longest-running and most influential franchises, first debuting in 1986.
Recent flagship entries on Nintendo platforms — including The Legend of Zelda: Breath of the Wild (2017) and The Legend of Zelda: Tears of the Kingdom (2023) on Nintendo Switch — helped renew global interest in Zelda merchandising and cross-media opportunities.
Hasbro, a major toy company with a broad portfolio in action figures, role-play, and board games, will handle the new consumer products for the IP.
What Hasbro said
In the press release, Hasbro Toys and Board Games President Billy Lagor emphasized the companies’ complementary strengths.
Lagor noted that Zelda’s rich characters and sense of discovery, combined with Hasbro’s experience in action and role-play, will drive a line of toys designed to encourage play and imaginative adventures among fans.
Product and timeline details
- Launch window: 2027 for the toyline’s full release.
- Reveal event: Three 6" scale figures will be unveiled at San Diego Comic-Con, July 23–26, 2026.
- Source: Official Hasbro press release announcing the partnership.
What this means for fans and retailers
The collaboration places Zelda merchandise from a global toy leader into retail channels that include specialty stores, mass retailers and online marketplaces.
Nintendo historically uses platforms such as Nintendo Direct to announce software and related products; physical merchandise announcements commonly coincide with major fan events like SDCC to maximize visibility.
Next steps
Fans can expect the first official images and details at San Diego Comic-Con 2026.
Hasbro’s press release is the confirmed source for dates and product format; further specifics on characters, pricing and distribution will be released by Hasbro and Nintendo ahead of the 2027 launch.
The first wave will include three 6-inch scale figures, according to an official press release from Hasbro.
Background and industry context
The Legend of Zelda is one of Nintendo’s longest-running and most influential franchises, first debuting in 1986.
Recent flagship entries on Nintendo platforms — including The Legend of Zelda: Breath of the Wild (2017) and The Legend of Zelda: Tears of the Kingdom (2023) on Nintendo Switch — helped renew global interest in Zelda merchandising and cross-media opportunities.
Hasbro, a major toy company with a broad portfolio in action figures, role-play, and board games, will handle the new consumer products for the IP.
What Hasbro said
In the press release, Hasbro Toys and Board Games President Billy Lagor emphasized the companies’ complementary strengths.
Lagor noted that Zelda’s rich characters and sense of discovery, combined with Hasbro’s experience in action and role-play, will drive a line of toys designed to encourage play and imaginative adventures among fans.
Product and timeline details
- Launch window: 2027 for the toyline’s full release.
- Reveal event: Three 6" scale figures will be unveiled at San Diego Comic-Con, July 23–26, 2026.
- Source: Official Hasbro press release announcing the partnership.
What this means for fans and retailers
The collaboration places Zelda merchandise from a global toy leader into retail channels that include specialty stores, mass retailers and online marketplaces.
Nintendo historically uses platforms such as Nintendo Direct to announce software and related products; physical merchandise announcements commonly coincide with major fan events like SDCC to maximize visibility.
Next steps
Fans can expect the first official images and details at San Diego Comic-Con 2026.
Hasbro’s press release is the confirmed source for dates and product format; further specifics on characters, pricing and distribution will be released by Hasbro and Nintendo ahead of the 2027 launch.
