GU and The Pokemon Company Unveil ‘Pokemon Pixel Art’ Apparel Collection in Japan

GU and The Pokemon Company have officially announced a new apparel collaboration set to excite both fashion and gaming fans in Japan: the 'Pokemon Pixel Art' apparel collection.

This innovative line, debuting on April 25, 2025, celebrates the iconic pixel sprites that defined the look and feel of early Pokemon games, extending from the original titles all the way up to the era of Pokemon Sword and Shield on Nintendo Switch. The 'Pokemon Pixel Art' collection is designed to resonate with long-time fans and newcomers alike.

Incorporating the nostalgic pixelated sprites that many gamers will recognize from overworld maps and Pokemon Boxes, the collaboration embodies the longstanding legacy of Pokemon's visual identity.

The upcoming range will feature a variety of items, including shirts, bottoms, and bags suited for both adults and kids, further broadening its appeal and accessibility. Speaking on the partnership, representatives from The Pokemon Company underscored the intent to bridge generations of fans with apparel that spotlights the beloved aesthetics that shaped the Pokemon franchise.

"By collaborating with GU, we’re able to bring to life the classic pixel art that many fans grew up with.

These designs highlight the enduring charm of Pokemon’s visual history while making it wearable in everyday fashion," shared a spokesperson in a statement. GU, a prominent Japanese fashion retailer known for its accessible and trend-driven offerings, continues to expand its portfolio of pop culture collaborations.

The company’s previous limited-edition Nintendo and anime-themed lines have garnered significant attention, setting the stage for a successful rollout of the Pokemon Pixel Art collection. With the continued popularity of Pokemon—bolstered by ongoing releases on Nintendo Switch such as Pokemon Sword and Shield and robust sales figures worldwide—this apparel line further cements the franchise’s presence across entertainment and lifestyle sectors.

Fans in Japan can look forward to finding the Pokemon Pixel Art collection in GU stores and through the retailer’s online platforms beginning April 25, 2025. For those invested in both Nintendo’s gaming legacy and contemporary fashion, this collaboration offers a unique opportunity to celebrate Pokemon’s enduring pixel art style, blending nostalgia with modern trends.

Be sure to check GU’s official site for updates, pricing, and exclusive item previews as the release date approaches.

Pokémon Japan The Pokemon Company Pokemon Company Pokemon GU Pokemon Pixel Art Nintendo Pokemon Sword/Shield