Puma and Sega Launch Sonic the Hedgehog Limited Edition Collection for Sonic Racing: CrossWorlds Release

Puma and Sega have officially unveiled a new limited edition Sonic the Hedgehog apparel collection to celebrate the upcoming release of Sonic Racing: CrossWorlds.

This exclusive collaboration is set to launch globally on October 30, 2025, coinciding with the video game’s release, and will be available both in select retail stores and online.

Sonic fans can look forward to gear inspired by some of the franchise's most beloved characters, with the collection arriving just in time for the highly anticipated Nintendo Switch racing title. The Sonic Racing: CrossWorlds collection expands beyond the iconic Blue Blur himself.

The lineup features not only Sonic, but also fan favorites Tails and Shadow the Hedgehog across a variety of athletic apparel and footwear.

Standout items include the Sonic-themed Puma Inhale sneakers, Tails and Shadow-inspired Puma Inverse models, matching track jackets and pants, a streetwear-ready hoodie, stylish shorts, a racing-themed shirt, a branded cap, and a versatile waist band.

This curated range brings the spirit of Sega’s long-running franchise to life through fashion and functionality, tailored for gamers and collectors alike. "This partnership aims to blend the excitement of Sonic’s high-speed universe with Puma’s expertise in sportswear innovation," says a statement from the brands, highlighting their continued commitment to delivering unique experiences to fans.

The inclusion of characters like Tails and Shadow provides extra appeal for Sonic enthusiasts who appreciate the series' diverse cast. But the collaboration doesn’t stop at physical merchandise.

Puma and Sega have also announced exclusive in-game decals for Sonic Racing: CrossWorlds.

Players will have the opportunity to further personalize their vehicles with Puma-branded customizations, merging real-world style with in-game flair.

These digital bonuses will be available to all players, adding an extra layer of connectivity between the apparel collection and the gaming experience on Nintendo Switch and other platforms. Sonic Racing: CrossWorlds represents the next chapter in the Sonic racing franchise, following its highly successful predecessors.

Developed by Sega, the series has consistently found a strong audience on Nintendo hardware, with Sonic titles often achieving significant sales milestones on the Nintendo Switch eShop.

The launch of the collaborative apparel line further emphasizes Sega's dedication to growing Sonic’s cultural legacy beyond video games. Fans eager to snag these limited edition items should act quickly, as demand for previous Sega collaborations has proven high, and select pieces are expected to sell out fast.

Pricing details for the collection are yet to be announced, but more information is expected to follow ahead of the late October launch.

Until then, fans can enjoy early product photos and prepare to celebrate both on and off the racetrack with Puma and Sega’s latest partnership. Stay tuned to our site for updates on Sonic Racing: CrossWorlds, release details, and more Nintendo Switch news.

Sega Sonic the Hedgehog Sonic Racing: CrossWorlds Sonic CrossWorlds Puma Tails Shadow the Hedgehog Sonic Racing CrossWorlds Nintendo Switch