In that context, VGC spoke with Circana senior director and video game industry advisor Mat Piscatella about whether Nintendo will follow Sony and Microsoft toward a digital-only model.
Piscatella’s overview touches on long-term physical-sales trends, retailer behaviour, and how Nintendo’s unique market position complicates any simple prediction.
Piscatella told VGC that sales of new physical video games have declined annually since the late 2000s, and that U.S. market data for the 12 months ending in May reflect that long-term fall.
He noted a modest recent uptick in U.S. physical spending tied to demand around Nintendo hardware transitions, but cautioned that this increase appears temporary.
Paraphrasing his remarks: Piscatella said the U.S. physical market briefly grew because of consumer response to Nintendo’s hardware cycle, but he does not expect that growth to be sustained.
On Nintendo specifically, Piscatella emphasised that the company tends to chart its own course.
He observed that Nintendo holds a particularly strong share of physical software and hardware sales, citing retail partners’ growing focus on Nintendo products in recent years.
Rewritten for clarity: Piscatella argued Nintendo will make decisions based on its own strategy rather than simply copying Sony or Microsoft, and that retailers have increasingly leaned into supporting Nintendo’s physical releases.
Contextual facts: the Nintendo Switch launched on March 3, 2017, and Nintendo operates its digital storefront, the Nintendo eShop, alongside physical cartridge releases.
Nintendo frequently communicates product and schedule updates through events such as Nintendo Direct.
Retail has historically been an important channel for Nintendo’s boxed games and accessories.
What is verifiable in Piscatella’s assessment is the combination of two observable trends: a long-term decline in new physical game unit sales across the industry and a resilient, retailer-backed market for Nintendo-branded physical releases.
Piscatella’s reporting to VGC frames Nintendo as an outlier that could sustain physical product support longer than other platform holders, but ultimately he presented this as an industry-observer perspective rather than a definitive forecast.